Home > Website archive > Public events > Events > 2013 > 07 > Brick by brick: How Lego rewrote the rules of innovation and conquered the global toy industry

Brick by brick: How Lego rewrote the rules of innovation and conquered the global toy industry

Department of Management public lecture

Date: Wednesday 3 July 2013 
Time: 6.30-8pm 
Venue: Hong Kong Theatre
Speaker: Professor David Robertson
Chair: Professor Luis Garicano

Lego has to be one of the most beloved toys of all time, familiar to billions of children, accidentally sucked up by millions of vacuum cleaners. It's also an extraordinary business story: a small Danish family-run company hits the big time in the 1950s, dominates the market for the next four decades, comes perilously close to collapse in the early 2000s, and then stages an extraordinary comeback. Brick by Brick not only gives an inside account of these twists and turns of fortune, but also explains precisely why the company so nearly crashed and how it was able to recover. As such, it will appeal not only to Lego aficionados but, more importantly, to anyone in business who faces the twin challenges of a rapidly changing market and swiftly evolving technology.

Speaker's biography: http://www.robertsoninnovation.com/about/

Department of Management event page:

Suggested hashtag for this event for Twitter users: #LSEBrick

This event is free and open to all with no ticket required. Entry is on a first come, first served basis. For any queries email Abi Titley at a.titley@lse.ac.uk or call 020 7955 7850.

From time to time there are changes to event details so we strongly recommend that if you plan to attend this event you check back on this listing on the day of the event.

Twitter and Facebook

You can get immediate notification on the availability of an event podcast by following LSE public lectures and events on Twitter, which will also inform you about the posting of transcripts and videos, the announcement of new events and other important event updates. Event updates and other information about what's happening at LSE can be found on the LSE's Facebook page.


If you are planning to attend this event and would like details on how to get here and what time to arrive, as well as on accessibility and special requirements, please refer to LSE Events FAQ.  LSE aims to ensure that people have equal access to these public events, but please contact the events organiser as far as possible in advance if you have any access requirements so that arrangements, where possible, can be made. If the event is ticketed, please ensure you get in touch in advance of the ticket release date. Access Guides to all our venues can be viewed online.

Whilst we are hosting this listing, LSE Events does not take responsibility for the running and administration of this event. While we take responsible measures to ensure that accurate information is given here (for instance by checking that the room has been booked) this event is ultimately the responsibility of the organisation presenting the event.