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Speaker(s): Professor Richard Rumelt
Chair: Professor Gordon Barrass
Recorded on 20 October 2011 at Sheikh Zayed Theatre, New Academic Building
Developing and implementing a strategy is the central task of any leader. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and apple-pie values and fluffy packages of buzzwords with "strategy."
Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson.
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