Prerequisites: A university level introductory course in management, economics, business studies, marketing, information systems or computer science. Students would benefit from some knowledge of elementary business and information technology.
Dr Steve Smithson
Dr Antonio Cordella
The organisation of contemporary economic activities and practices is profoundly affected by the increased use of e-business to support, enact and create new economic opportunities. Sufficient evidence has accumulated over the years for authoritative explanations to be given concerning the e-business phenomenon and its associated challenges.
The course discusses the main managerial and strategic aspects of online business. It discusses the different e-business practices and challenges in Business-to-Consumer (B2C) and Business-to-Business (B2B); the effects of information and communications technologies on intermediation, value chain redesign and public and private procurement strategies. Economic theories, including transaction costs and principal agent, are used to discuss the impact of e-business on market configuration and network relationships. Strategies for e-business innovation including web 2.0 are also discussed.
This is a management information systems course, and not a technical course, and is mainly directed at undergraduate students. It focuses on the effective application of this powerful and pervasive technology in business. Internet-based systems have dramatically changed the way businesses operate and compete in the global marketplace and it is important for future executives and policy-makers to understand the implications of these changes. Students will gain a good understanding of how successful companies are taking advantage of e-business, as well as an understanding of the main challenges and risks associated with e-business models and strategies.
The course covers a broad spectrum of today's management opportunities and risks in online business, including:
The management and economics of e-business – theoretical background and emerging new business models;
Strategic management for e-business - competitive advantage online, management of technological and organisational legacies
Organisational strategy - change management, assimilating e-business into the organisation
New organisational forms in the e-business context
Business-to-Business strategies - global supply chain management, electronic markets
Business-to-Consumer strategies - online consumer behaviour, regional and cultural differences
E-business environment - legal, ethical and security issues
Opportunities and risks of deploying social technologies.
Chaffey, D., e-Business and e-Commerce Management, (Fifth Edition) Harlow, England: Pearson Education, (2011)
The course will also make extensive use of case studies and practical exercises.
Lectures: 36 hours Classes: 12 hours
Assessment: A written examination and coursework.