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MG106: Strategic Management

Session: One
Prerequisites: None, however students that have taken at least one year of microeconomics are recommended to apply to take the Corporate and Organisational Strategy course taught in the second session of the summer school rather than this course. 

Dr Catherine Thomas
Dr Lourdes Sosa

This course is an introduction to the field of Strategic Management. It covers the key concepts and theories in the field and how they can be applied to real business situations. The main objective is to understand, evaluate, and learn how to implement successful firm strategies, where a strategy is a plan that guides managerial decision making. The social science disciplines that serve as a foundation to the field of strategy are economics, sociology and psychology. Aspects of these disciplines will be introduced as needed throughout the course. All topics are illustrated with case studies about real companies in various different industries. Classes will be organised around business cases. Students are expected to make presentations and to participate actively in the discussions, so should be comfortable conversing in English.

Topics include

  • Sources of competitive advantage
  • Strategic positioning and competition
  • Building capabilities: Incentives and coordination
  • Firm scope, vertical integration, and outsourcing
  • Entrepreneurial strategy
  • Innovation and strategy
  • Strategy for Information Markets / Network effects
  • Aspects of corporate strategy, such as Mergers and Acquisitions strategy.

Texts

Main text: Saloner, G., Shepard, A., and Poldony, J., Strategic Management. John Wiley & Sons. (2001; revised version 2005).

Recommended but not required: Besanko, D., Dranove, D., Shanley, M, and Schaefer, S., Economics of Strategy. John Wiley & Sons; 4th Edition (2007).

A pack of business case studies will be distributed at the beginning of the course.

Lectures: 36 hours    Classes: 12 hours
Assessment: One written examination and one project on strategy identification

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