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MG250: E-Business in the Digital Age


Course Content

The organisation of contemporary economic activities and practices is profoundly affected by the increased use of e-business to support, enact and create new economic opportunities. Sufficient evidence has accumulated over the years for authoritative explanations to be given concerning the e-business phenomenon and its associated challenges.

The course discusses the main managerial and strategic aspects of online business.  It discusses the different e-business practices and challenges in Business-to-Consumer (B2C) and Business-to-Business (B2B); the effects of information and communications technologies on intermediation, value chain redesign and public and private procurement strategies. Economic theories, including transaction costs and principal agent, are used to discuss the impact of e-business on market configuration and network relationships. Strategies for e-business innovation including web 2.0 are also discussed.

This is a management information systems course, and not a technical course, and is mainly directed at undergraduate students. It focuses on the effective application of this powerful and pervasive technology in business. Internet-based systems have dramatically changed the way businesses operate and compete in the global marketplace and it is important for future executives and policy-makers to understand the implications of these changes. Students will gain a good understanding of how successful companies are taking advantage of e-business, as well as an understanding of the main challenges and risks associated with e-business models and strategies.

The course covers a broad spectrum of today's management opportunities and risks in online business, including:

  • The management and economics of e-business – theoretical background and emerging new business models; 
  • Strategic management for e-business - competitive advantage online, management of technological and organisational legacies;
  • Organisational strategy - change management, assimilating e-business into the organisation;
  • New organisational forms in the e-business context;
  • Business-to-Business strategies - global supply chain management, electronic markets;
  • Business-to-Consumer strategies - online consumer behaviour, regional and cultural differences;
  • E-business environment - legal, ethical and security issues;
  • Opportunities and risks of deploying social technologies.  

World-class LSE teaching

The Department of Management was established in 2000, and is committed to advancing the frontiers of the study of management, through its social-science based research, collaboration across the entire LSE, and its engagement with enterprises, organisations, and leaders throughout the world. The 2014 Research Excellence Framework has ranked LSE as the UK higher education leader for Business and Management Studies.

On this three week intensive programme, you will engage with and learn from full-time lecturers from the LSE.


Chaffey, D., e-Business and e-Commerce Management, (Sixth Edition) Harlow, England: Pearson Education, (2014)

The course will also make extensive use of case studies and practical exercises.

*A more detailed reading list will be supplied prior to the start of the programme

**Course content, faculty and dates may be subject to change without prior notice



Session: Two

Dates: 10 - 28 July 2017

Lecturer:  Dr Antonio Cordella 

Level: 200 level

Fees: Click here for information

Prerequisites: A university level introductory course in management, economics, business studies, marketing, information systems or computer science. Students would benefit from some knowledge of elementary business and information technology.

Lectures: 36 hours 

Classes: 18 hours

Assessment*: A written examination and coursework

Typical credit**: 3-4 credits (US)
7.5 ECTS points (EU)

How to apply?

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*assessment is optional – see FAQs

**You will need to check with your home institution. Read more about credit transfer here.