This course is an introduction to the field of Strategic Management. It covers the key concepts and theories in the field and how they can be applied to real business situations. The main objective is to understand, evaluate, and learn how to implement successful firm strategies, where a strategy is a plan that guides managerial decision making. The social science disciplines that serve as a foundation to the field of strategy are economics, sociology and psychology. Aspects of these disciplines will be introduced as needed throughout the course. All topics are illustrated with case studies about real companies in various different industries. Classes will be organised around business cases. Students are expected to make presentations and to participate actively in the discussions, so should be comfortable conversing in English.
Sources of competitive advantage
Strategic positioning and competition
Building capabilities: Incentives and coordination
Firm scope, vertical integration, and outsourcing
Innovation and strategy
Strategy for Information Markets / Network effects
Aspects of corporate strategy, such as Mergers and Acquisitions strategy.
Main text: Saloner, G., Shepard, A., and Poldony, J., Strategic Management. John Wiley & Sons. (2001; revised version 2005).
Recommended but not required: Besanko, D., Dranove, D., Shanley, M, and Schaefer, S., Economics of Strategy. John Wiley & Sons; 4th Edition (2007).
A pack of business case studies will be distributed at the beginning of the course.
*A more detailed reading list will be supplied prior to the start of the programme
**Course content, faculty and dates may be subject to change without prior notice