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MG106: Strategic Management

Business and Management

Course Content         

This course is an introduction to the field of Strategic Management. It covers the key concepts and theories in the field and how they can be applied to real business situations. The main objective is to understand, evaluate, and learn how to implement successful firm strategies, where a strategy is a plan that guides managerial decision making. The social science disciplines that serve as a foundation to the field of strategy are economics, sociology and psychology. Aspects of these disciplines will be introduced as needed throughout the course. All topics are illustrated with case studies about real companies in various different industries. Classes will be organised around business cases. Students are expected to make presentations and to participate actively in the discussions, so should be comfortable conversing in English.

Topics include

  • Sources of competitive advantage
  • Strategic positioning and competition
  • Building capabilities: Incentives and coordination
  • Firm scope, vertical integration, and outsourcing
  • Entrepreneurial strategy
  • Innovation and strategy
  • Strategy for Information Markets / Network effects
  • Aspects of corporate strategy, such as Mergers and Acquisitions strategy.


Main text: Saloner, G., Shepard, A., and Poldony, J., Strategic Management. John Wiley & Sons. (2001; revised version 2005).

Recommended but not required: Besanko, D., Dranove, D., Shanley, M, and Schaefer, S., Economics of Strategy. John Wiley & Sons; 4th Edition (2007).

A pack of business case studies will be distributed at the beginning of the course.

*A more detailed reading list will be supplied prior to the start of the programme

**Course content, faculty and dates may be subject to change without prior notice


Dates: To be confirmed

Dr Catherine Thomas
Dr Lourdes Sosa

Level: 100 level

Fees: Click here for information

Prerequisites: None. However, if you have completed at least one year of microeconomics, you should consider applying for Corporate and Organisational Strategy instead.

Lectures: 36 hours 

Classes: 18 hours

Assessment*: One written examination and one project on strategy identification

Typical credit**: 3 credits (US) 7.5 ECTS points (EU)

How to apply?

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*Assessment is optional – see FAQs

**You will need to check with your home institution. Read more about credit transfer here.