About the MSc programme
The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager.
The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals.
This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide.
Programme details
A list of courses for this programme in the Programme Regulations section of the current School Calendar will be available shortly.
You must note however that while care has been taken to ensure that this information is up to date and correct, some circumstances may cause the School to subsequently change, suspend or withdraw a course or programme of study, or change the fees that apply to it. The School will neither be liable for information that after publication becomes inaccurate or irrelevant, nor for changing, suspending or withdrawing a course or programme of study due to circumstances outside of its control. You must also note that places are limited on some courses and/or subject to specific entry requirements. The School cannot therefore guarantee places on its courses. You should visit the School's Calendar, or contact the relevant academic department, for information on the availability and/or content of courses and programmes of study. Certain substantive changes will be listed on the Updated graduate course and programme information page.