About the MSc programme
This programme will explore communication as a social psychological process central to the conduct of everyday life. Communication is both the foundation of social life as well as a professional activity to influence and persuade, to gain advantage, to build and sustain trust, and to reach a common understanding on a controversial issue. You will be provided with an overview of various theories of public communication that enable you to analyse communication events and the practical dilemmas faced by those working in different domains of public communication. Central themes will include:
The psychological and societal process involved in public communication.
Conceptual frameworks for analysis, evaluation and design of public communication.
Developments in the analysis, evaluation and design of public communication in politics, business, development, health and science and technology.
The programme is not simply a training programme in social marketing offering you a box of tools and tricks for efficient and effective persuasion. It is an academic, research based programme that will enable you, through a range of core and topical courses to engage critically with existing tools of analysis, evaluation and design of communication endeavours. We offer a comparative approach across a range of domains where public communication is pivotal. This includes an awareness of international attempts to establish professional competence in public communication. The programme is exclusively recognised by the professional certification of the Chartered Institute of Public Relations.
To be considered for a place you should normally have a good honours degree in one of the social sciences and have relevant professional experience.
The programme involves completing four course units, including a dissertation of 10,000 words.
(* half unit)
Students will be expected to choose courses to the value of one unit from a range of options including research methods.
Please read the following important information before referring to full details of course options found in the Programme Regulations.
The programme regulations available are for the current academic session and may be subject to change before the beginning of the next academic year. For more information about course availability in the next academic session, please contact the relevant academic department. The School reserves the right at all times to withdraw, suspend or alter particular courses and syllabuses, and to alter the level of fees. Courses are on occasion capped (limited to a maximum number of students) or subject to entry conditions requiring the approval of the course convenor. The School cannot guarantee that places on specific courses will be available.
Graduates can find employment in a range of fields involving public communication including consultancy, journalism, publishing, advertising, public relations, education and international organisations. Several former graduates have created their own business.