Programmes

MSc Marketing

  • Graduate taught
  • Department of Management
  • Application code N5U1
  • Starting 2018

MSc Marketing programme video

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer.

A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager.

The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals.

This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide.

Programme details

Key facts

Start date Introductory course begins in September 2018
Application deadline None – rolling admissions. However please note the funding deadlines
Duration 12 months full-time only
Applications 2016 New programme for 2017
Intake 2016 New programme for 2017
Projected class size 2017 70
Availability UK/EU: Open 
Overseas: Open 
Tuition fee UK/EU: £26,976
Overseas: £27,504
Financial support Graduate support scheme (deadline 26 April 2018)
Minimum entry requirement 2:1 degree or equivalent in any discipline
GRE/GMAT requirement GMAT or GRE is recommended for all applicants and it is required for applicants without a UK undergraduate or graduate degree
English language requirements Standard (see 'assessing your application')
Location  Houghton Street, London

For more information about tuition fees and entry requirements, see the fees and funding and assessing your application sections.

Programme structure and courses

Curriculum overview

We are ranked #2 in the world for social science and management, and the MSc Marketing programme is founded in LSE’s tradition for academic excellence.

The curriculum is designed around four compulsory core courses providing an in-depth training in two areas: managing big data and analytics, and understanding consumer behaviour. These two key areas are underpinned by an understanding of the wider business context in which marketing teams operate, and the role of marketing in driving strategic organisational objectives.

You can also customise your programme according to your own interests and career goals with a choice of optional elective courses from leading academic departments across LSE.

You will complete the programme with a Marketing Action Learning Project, which will enable you to develop your practical marketing skills, bring together knowledge from courses throughout the programme and deepen your knowledge in a specific area of interest.

Introductory course (non-assessed)

Students are required to attend an introductory course in early September 2018, before the beginning of the programme.

This course will provide an intensive 'boot-camp' training in the basic principles of business, and the global environment in which firms operate. This is designed to give an essential context to the specialist marketing knowledge which you will develop throughout the programme, in order to build your understanding of the strategic role marketing management plays in driving business.

Compulsory core courses (2.0 units)

(* denotes a half unit)

Principles of Marketing*
Exploring the key analytical frameworks, technical tools and concepts essential to building an effective marketing strategy, and developing students' skills in analysing and making sense of complex real-world business situations.

Marketing Analytics I: Consumer Analysis Fundamentals*
An absolute essential in the age of Big Data, this course provides a fundamental understanding of marketing analytics and research methods, and the interpretation and use of data insights.

Consumer Insights I: Behavioural Fundamentals*
Developing an understanding of human psychology and consumer behaviour to bring insights to fundamental questions, including why consumers want what they want, what information they will respond to and what they will ignore, and how and why they make decisions.

Marketing Action Learning Project*
A team project analysing and solving a real-world marketing issue within an organisation, bringing together learning across all courses in the programme. Students will develop team-working skills and consulting experience, working to produce a marketing report with in-depth insights to provide a basis to recommendations for effective solutions to a complex real-world issue.  

Optional elective courses (2.0 units)

In addition to the core courses above, you will tailor your programme according to your own interests and career goals with optional elective courses.

You will have the opportunity to select from a choice of specialist marketing elective courses below, as well as options to expand your knowledge with elective courses from the LSE Department of Management, covering a range of broader topics relevant for marketing managers today.

Specialist marketing electives:

Marketing Analytics II: Analytics for Managing Innovations, Products & Brands*
Building insights in state-of-the-art Marketing Analytics models for managerial decision-making in marketing, which enable companies to emerge as market leaders, successfully launch new products or innovations, and manage mature products and brands.

Analytics for Strategic Descisions*
Enhancing decision capabilities when confronted with strategic or operational choices, when searching for decision opportunities, and when designing strategies and policies.

New Media Marketing: Managing Online and Social Media*
Developing cutting-edge tools and techniques for strategic online advertising and social media marketing, with technology and analytics to collect, analyse and act on customer insights. 

Pricing Strategy*
Providing an essential understanding of the fundamental principles of pricing strategy, pricing tactics and implementation, using analytical tools, theories and frameworks to formulate successful strategies in pricing.

Other elective options:

Algorithmic Techniques for Data Mining*

The Audience in Media and Communications*

Contemporary Issues in Media and Communications Policy*

Pricing Strategy*

Analytics for Strategic Decisions*

Incentives and Governance and Organisations*

Organisational Behaviour*

Leadership in Organisations*

Marketing Analytics II: Analytics for Managing Innovations, Products and Brands*

New Media Marketing: Managing Online and Social Media*

Research Methods for Evaluation in Health, Development and Public Policy*

Qualitative Research Methods*

Doing Ethnography*

Qualitative Research with Non-Traditional Data*

Multivariate Analysis and Measurement*

Survey Methodology*

Creativity and Innovation*

Multivariate Methods*

Generalised Linear Modelling and Survival Analysis*

Time Series*

Machine Learning and Data Mining*

 

You can find the most up-to-date list of optional courses in the Programme Regulations section of the current School Calendar. 

You must note however that while care has been taken to ensure that this information is up to date and correct, a change of circumstances since publication may cause the School to change, suspend or withdraw a course or programme of study, or change the fees that apply to it. The School will always notify the affected parties as early as practicably possible and propose any viable and relevant alternative options. Note that that the School will neither be liable for information that after publication becomes inaccurate or irrelevant, nor for changing, suspending or withdrawing a course or programme of study due to events outside of its control, which includes but is not limited to a lack of demand for a course or programme of study, industrial action, fire, flood or other environmental or physical damage to premises. 

You must also note that places are limited on some courses and/or subject to specific entry requirements. The School cannot therefore guarantee you a place. Please note that changes to programmes and courses can sometimes occur after you have accepted your offer of a place. These changes are normally made in light of developments in the discipline or path-breaking research, or on the basis of student feedback. Changes can take the form of altered course content, teaching formats or assessment modes. Any such changes are intended to enhance the student learning experience. You should visit the School’s Calendar, or contact the relevant academic department, for information on the availability and/or content of courses and programmes of study. Certain substantive changes will be listed on the updated graduate course and programme information page. 

Teaching and assessment

The LSE learning experience

The curriculum is designed to challenge your view of the world, and of marketing as a discipline. You will be asked to read the latest research to understand the underlying reasons why consumers and markets across the globe today exist as they do, and the practical implications for your future career as a marketing manager. You will critically assess trends, conflicts and patterns in business, consumer behaviour and markets, and form your own opinions to defend and debate with your classmates in seminars. You will learn how to develop and communicate well-reasoned arguments, and to tackle complex decisions and problems in marketing in the context of the real socioeconomic and geo-political architecture in which businesses operate across the globe.

Teaching and assessment

Courses are taught in lecture and class or seminar format. Lectures introduce the core theoretical and technical concepts whilst their associated classes allow students to discuss and apply these concepts through exercises and in-depth study. Seminars allow for the focused study of key concepts in a more informal style and often involve presentations by students on selected course materials. Many teachers adopt a variety of teaching methods to deliver their courses such as class exercises, team presentations, individual or group work, or case study discussions.

Given the high level of academic performance expected from students, a significant amount of independent study and preparation is required to get the most out of the programme.

Half-unit courses can be assessed by two hour unseen examinations, coursework assignments, class participation or group/individual project work.

You can view indicative details of hours and assessment for all courses listed in the online Programme Regulations.

You will also be assigned an academic adviser who will be available for guidance and advice on academic or personal concerns.

Academic support

There are many opportunities to extend your learning outside the classroom and complement your academic studies at LSE. LSE LIFE is the School’s centre for academic, personal and professional development. Some of the services on offer include: guidance and hands-on practice of the key skills you will need to do well at LSE: effective reading, academic writing and critical thinking; workshops related to how to adapt to new or difficult situations, including development of skills for leadership, study/work/life balance and preparing for the world of work; and advice and practice on working in study groups and on cross-cultural communication and teamwork.

LSE is committed to enabling all students to achieve their full potential and the School’s Disability and Wellbeing Service provides a free, confidential service to all LSE students and is a first point of contact for all disabled students.

Faculty

Programme Directors

Amitav Chakravarti
Professor Amitav Chakravarti
Professor of Marketing

Om Narasimhan
Professor Om Narasimhan
Professor of Marketing 

Teaching team

Heather Kappes
Dr Heather Kappes
Assistant Professor of Marketing

Careers

Career development with the MSc Marketing

MSc Marketing - Your Career video
WATCH VIDEO >

LSE is ranked #5 in the world for our reputation with employers, and the MSc Marketing will provide a platform to transform your career.

Whether you are looking for a way to take the next step in your existing marketing career, wishing to change your career path and move into marketing management from another field, or working toward launching your own entrepreneurial venture, this programme will provide the intellectual and practical skills to enable you to drive your career forward. 

You will graduate as a well-rounded marketing manager, with a rigorous scientific approach to data analysis, coupled with a nuanced and insightful understanding of customers, giving you the ability to drive strategic marketing success. Alongside this you will build your professional talents with core courses developing your team working and communication skills, and consolidating your fundamental understanding of the marketing industry.

LSE Careers

LSE Careers will provide tailored individual support with your professional development and job search throughout the programme. They offer one-to-one Career Consultant sessions, access to employers with career fairs, seminars and workshops, a vast database of employment opportunities via the LSE Career Hub, and help with job hunting, CVs/resumes and interviews.

Graduate destinations

Graduates from the LSE Department of Management have gone on to successful careers in a range of industries and leading organisations worldwide.

Here are some examples of the companies and organisations which our alumni now work for:

  • Accenture
  • Air France
  • Amazon
  • Barclays
  • BBC
  • Boston Consulting Group
  • Bank of China
  • Bloomberg
  • Chevron
  • Christian Dior
  • Coca Cola
  • Deliveroo
  • Deloitte
  • Google
  • HSBC
  • Jaguar Landrover
  • KPMG
  • Nestle
  • PwC
  • Unilever
  • UBS

Class profile

The LSE Department of Management attracts outstanding students from a diverse range of international backgrounds each year, and the MSc Marketing programme is designed to bring a variety of global perspectives to the classroom. 

We expect to welcome 70 students from a broad mix of academic backgrounds, including those with previous marketing experience, as well as those wishing to make a career transition from another field. 

The programme is designed for graduates with a little work experience, as well as those who have yet to begin their career, to give a solid foundation to launch or accelerate a career in marketing. 

Current class (2017-18):

  • class size: 70 students
  • 21 nationalities
  • age range: 20-33
  • average age: 23

Assessing your application

Entry requirements for MSc Marketing

  • undergraduate degree at 2.1 level or above, or international equivalentApplicants from any academic background are welcomed. Prior formal study of quantitative subjects is not required, but students must come prepared to engage with quantitative topics such as statistics and data analytics.
  • no prior work experience is required, however students with experience are welcome. Please detail any relevant experience in your application.
  • GMAT or GRE is recommended for all applicants and it is required for applicants without a UK undergraduate or graduate degree. More about GMAT/GRE.
  • English language requirements

Your application will be considered on its academic merits. An offer of a place may be conditional on attending additional courses and/or passing qualifying examinations at a suitable standard, in addition to your degree. You should note that there are always many more applications than places available at LSE and possession of the minimum entrance requirements does not guarantee that you will be offered admission. It is therefore in your interests to apply as early as possible.

We welcome applications from all suitably qualified prospective students and want to recruit students with the very best academic merit, potential and motivation, irrespective of their background.

We carefully consider each application on an individual basis, taking into account all the information presented on your application form, including your:

- academic achievement (including predicted and achieved grades)
- personal statement
- two references
- GMAT/GRE
 - CV

See further information on supporting documents

When to apply

Applications for this programme are considered on a rolling basis, meaning the programme will close once it becomes full. There is no fixed deadline by which you need to apply, however we encourage you to apply early to avoid disappointment.

Please note that to be considered for any LSE funding opportunity, you must have submitted your application and all supporting documents by the funding deadline. See the fees and funding section below on this page for more details. 

Apply now >

Fees and funding

Every graduate student is charged a fee for their programme.

The fee covers registration and examination fees payable to the School, lectures, classes and individual supervision, lectures given at other colleges under intercollegiate arrangements and, under current arrangements, membership of the Students' Union. It does not cover living costs or travel or fieldwork.

Tuition fees 2018/19 for MSc Marketing

UK/EU students: £26,976
Overseas students: £27,504

Fee status

The amount of tuition fees you will need to pay, and any financial support you are eligible for, will depend on whether you are classified as a home (UK/EU) or overseas student, otherwise known as your fee status. LSE assesses your fee status based on guidelines provided by the Department of Education.

Further information

Fees and funding opportunities

Fee reduction

Students who completed undergraduate study at LSE and are beginning taught graduate study at the School are eligible for a fee reduction of around 10 per cent of the fee.

Please refer to the Fees Office website for further information.

Scholarships and other funding

The School recognises that the cost of living in London may be higher than in your home town or country, and we provide over £11.5 million in scholarships each year to gradaute students from the UK, EU and overseas.

This programme is eligible for needs-based awards from LSE, including the Graduate Support SchemeMaster's Awards, and Anniversary Scholarships

Selection for any funding opportunity is based on receipt of an application for a place – including all ancillary documents, before the funding deadline. 

Funding deadline for needs-based awards from LSE: 26 April 2018.

In addition to our needs-based awards, LSE also makes available scholarships for students from specific regions of the world and awards for students studying specific subject areas.

Check the latest information about scholarship opportunities

Government tuition fee loans and external funding

A postgraduate loan is available from the UK government for eligible students studying for a first master’s programme, to help with fees and living costs. Some other governments and organisations also offer tuition fee loan schemes.

Find out more about tuition fee loans
Find out more about external funding opportunities

Contact us

Programme and admissions enquiries

With questions related to your application or the admissions process, please check our admissions frequently asked questions page.

If you have any queries which are not answered on the website, please contact the Programme and Admissions Team:

Email: dom.msc.admissions@lse.ac.uk
Telephone: +44 (0)20 7955 7342

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