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CROSS CULTURAL PSYCHOLOGY & CONSUMER PSYCHOLOGY

BenVoyer180_180Organisations interested in expanding their activities worldwide often fail to understand why / how they need to adapt their products, services and messages to other cultures. In a recently published article on the topic.

Dr Voyer| explored cross-cultural differences in consumer psychology, and highlighted the common difficulties and solutions for organisations trying to adapt to global markets.

http://www.lse.ac.uk/newsAndMedia/news/archives/2014/02/GlobalMarketing.aspx|

http://www.sciencedirect.com/science/article/pii/S1057740814000114|

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