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Dr Frederic Basso

Publications Website:

For publications click here|


My epistemological belief is that we should always try to consider the brain, the body and the society together in social psychology as a social science.

I was born in France, I was a fellow of the Ecole Normale Supérieure de Cachan (France) in Law, Economics and Management and I took the Agrégation in Economics and Management. I did an MSc in Organisational Studies (University of Nantes, France) and I obtained a PhD in Business Administration – Consumer behaviour (University of Rennes 1, France). In January 2014, I joined the Psychology@LSE Department as an Assistant Professor in Social Psychology/Economic Psychology from the Graduate School of Management at the University of Rennes 1 (France) where I was an Associate Professor in Business Administration (consumer behaviour unit).

My research is driven by an interdisciplinary approach to real world fuelled by my academic and professional backgrounds (European Law, Political Economy, Organisational Studies, Consumer Psychology and Cognitive Linguistics; I have also completed academic training in brain imaging data analysis). I am also deeply committed to ethical, societal and policy-making issues (Public Health).

My work is rooted in the grounded cognition theoretical framework and how laboratory paradigms can transfer to real-world phenomena in order to design evidence-informed policy thanks to field research. Given that marketing and management practices are real-world economic phenomena, my methodological insight is first to explore these practices and the situated action related to them in the marketplace and then study them in a laboratory context more focused through the lens of embodied cognition.

My approach to human (and especially to consumer and organisational) behaviour is therefore to use complementary methodologies (field studies, laboratory experiments and functional neuroimaging (functional Magnetic Resonance Imaging, fMRI)) in order to better understand consumer and organisational behaviour and improve health policy.

My research interests are organised around two main axes: the corporation-induced diseases and the critical perspectives on political economy (and its all reductionist inspirations in social sciences).

I lead the half-unit option on Social Psychology of Economic Life (PS415)

I also contribute to the course on Modern Methods in Introspection (MY429)

For publications click here|
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profile_238_190Dr Frederic Basso

"My epistemological belief is that we should always try to consider the brain, the body and the society together in social psychology as a social science"