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Dr Frederic Basso

My epistemological belief is that we should always try to consider the brain, the body and the society together in social psychology as a social science.

I was born in France, I was a fellow of the Ecole Normale Supérieure de Cachan (France) in Law, Economics and Management and I took the Agrégation in Economics and Management. I did an MSc in Organisational Studies (University of Nantes, France) and I obtained a PhD in Business Administration – Consumer behaviour (University of Rennes 1, France). In January 2014, I joined the Psychology@LSE Department as an Assistant Professor in Social Psychology/Economic Psychology from the Graduate School of Management at the University of Rennes 1 (France) where I was an Associate Professor in Business Administration (consumer behaviour unit).

My research is driven by an interdisciplinary approach to real world fuelled by my academic and professional backgrounds (European Law, Political Economy, Organisational Studies, Consumer Psychology and Cognitive Linguistics; I have also completed academic training in brain imaging data analysis). I am also deeply committed to ethical, societal and policy-making issues (Public Health).

My work is rooted in the grounded cognition theoretical framework and how laboratory paradigms can transfer to real-world phenomena in order to design evidence-informed policy thanks to field research. Given that marketing and management practices are real-world economic phenomena, my methodological insight is first to explore these practices and the situated action related to them in the marketplace and then study them in a laboratory context more focused through the lens of embodied cognition.

My approach to human (and especially to consumer and organisational) behaviour is therefore to use complementary methodologies (field studies, laboratory experiments and functional neuroimaging (functional Magnetic Resonance Imaging, fMRI)) in order to better understand consumer and organisational behaviour and improve health policy.

My research interests are organised around two main axes: the corporation-induced diseases and the critical perspectives on political economy (and its all reductionist inspirations in social sciences).

I lead the half-unit option on Social Psychology of Economic Life (PS415)

I also contribute to the course on Modern Methods in Introspection (MY429)

  • * Bouillé J., Basso F., & Robert-Demontrond Ph. (in preparation), “Metaphors activists live by”: Consumer activism in light of conceptual metaphor theory [French], 27pp.
  • * Robert-Demontrond Ph., Bassof F., & Joyeau A. (in preparation), Technical efficiency in the face of symbolic rationality: a socio-anthropological study of carbon footprint interpretative treatments [French], 48pp.
  • * Petit O., Basso F., Merunka D. & Oullier O. (in preparation), Introducing dysfunctional inferences in grounded cognition: The case for the marketing of food products and health prevention strategies, 52pp.
  • * Basso F., Bouillé J., Le Goff K., Robert-Demontrond Ph. & Oullier O. (in preparation), A methodological approach of food imitating products using implicit association test [French], 28pp.
  • * Basso F., Robert-Demontrond Ph., Hayek-Lanthois M., Anton J.-L., Nazarian B., Roth M. & Oullier O. (in preparation), Food Imitating Products: Fooling brains and endangering people for marketing purposes, 48pp.
  • * Basso F. & Oullier O. (accepted), Le Corps et les Prix – Esquisse d’une théorie sensorielle de la valeur [Embodied prices: Seeds of a sensory theory of value], Marseille: Presses Universitaires de Provence (330pp.), expected to be published by the end of 2014.
  • * Bouillé J., Robert-Demontrond Ph. & Basso F. (2014), Measuring the persuasive power of consumerist activism: an experimental study on the Polity model applied to food imitating products, Recherche et Applications en Marketing (English edition).
  • * Robert-Demontrond Ph. & Basso F. (2013), “Merleau-Ponty”, in Rémy E. & Robert-Demontrond Ph. (Eds.) Les grands auteurs en SHS et la consommation [Great authors in social sciences and consumption], Paris: Editions Management et Société, 20pp..
  • * Oullier O. & Basso F. (2012), “Variabilité et limites méthodologiques du recours à l’imagerie cérébrale dans les tribunaux”[Variability and methodological issues related to the use of brain imaging techniques in court] (Chapter 7, pp.119-136) in Oullier O. (Ed.), Le cerveau et la loi : analyse de l’émergence du neurodroit [The brain and the law: an analysis of the emerging field of neurolaw], Centre for Strategic Analysis of French Prime Minister papers.
  • * Basso F. & Oullier O. (2011), Smokers are suckers: Should incongruous metaphors be used in public prevention ?, American Journal of Public Health, 101(2), 203-204.
  • * Petit O., Basso F., Huguet P., Plassmann H. & Oullier, O. (2011), Apport des « neurosciences de la décision » à l'étude des comportements alimentaires et de l’obésité [Food behaviour and obesity: Insights from decision neuroscience],Médecine /Sciences, 27(11), 1000-1008.
  • * Oullier O. & Basso F. (2010), Embodied economics: How bodily information shapes the social coordination dynamics of decision-making, Philosophical Transactions of the Royal Society - B Biological Sciences, 365(1538), 291-301.
  • * Basso F. & Oullier O. (2010), 'Smile down the phone': Extending the effects of smiles to vocal social interactions, Behavioral and Brain Sciences, 33(6), 435-436.
  • * Basso F., Guillou L. & Oullier O. (2010), “Embodied entrepreneurship: A sensory theory of value” (Chapter 12, pp.217-232) in Stanton A., Day M. & Welpe I. (Eds.), Neuroeconomics and the firm, New York: Edward Elgar.
  • * Basso F., Oullier O., Hayek-Lanthois M. & Robert-Demontrond Ph. (2010), “From marketing differenciation to household poisoning: are commercial practices on cleansing products a public heath issue?” (Chapter 8, pp.94-103) in Oullier O. & Sauneron S. (Eds.), Improving health prevention with behavioural, cognitive and neuroscience, Paris: La documentation française.
  • * Basso F. & Oullier O. (2010), “Le rôle des émotions dans la réalisation du processus de prise de décision” [The role of emotions in decision-making] (Chapter 5, pp.115-132) in Amblard M. (Ed.), La Rationalité - Mythes et réalités[Rationality - Myths and realities], Paris: L'Harmattan.
  • * Basso F. & Oullier O. (2009), “When organization meets emotions, does the sociorelational framework fail ?”, Behavioral and Brain Sciences, 32(5), 391.
profile_238_190Dr Frederic Basso

"My epistemological belief is that we should always try to consider the brain, the body and the society together in social psychology as a social science"