Dr Voyer is Associate Professor, Marketing Department, ESCP Europe, and Visiting Fellow, Social Psychology Department, London School of Economics. He received a PhD in Social Psychology from the London School of Economics and Political Science, and a doctorate of science in management (DSc / Habilitation à Diriger des Recherches) from the Sorbonne University in Paris. Before this, he studied marketing at HEC Paris and the London Business School. He is also a chartered psychologist in the UK (CPsychol), a chartered scientist (CSci), and Associate Fellow of the British Psychological Society (AFBPsS).
Dr Voyer’s research focuses on self-construal, i.e. the way individuals define their self in terms of interpersonal relations (interdependent self-construal) or uniqueness (independent self-construal), and its consequences on consumer behaviours, organisational behaviours, cross-cultural differences, and research methods. He has authored or co-authored more than 70 scientific contributions (journal articles, conference presentations...) to the field of applied psychology. His research has been published in leading academic journals such as the Journal of Business Research, Journal of Economic Psychology, AMS Review, or the Journal of Advanced Nursing, among other outlets. He regularly presents his work at international conferences, both in the field of marketing, management and applied psychology. His research has been funded by leading universities (e.g. LSE, HEC Paris…), organisations (e.g. KPMG), and public research bodies (e.g. PRES héSam Paris).
Beyond academic research, he also collaborates with the media (TV, radio, press) as a scientific consultant (Sky News, CNBC, CNN International, BBC 2, BBC Radio 4, Financial Times, BusinessWeek, BBC World…). He worked for several years as a marketing practitioner in different industries, including FMCGs (Reckitt-Benckiser), banking (BNP Paribas), and public institutions (Kent County Council), and remains a freelance consultant in the area of marketing and organisational psychology.
At ESCP Europe, Dr Voyer teaches Marketing Management (MEB), Marketing & Communication (MiM), Understanding the Marketplace (MMK / MiM), Research Methods (MiM), and Experimental Design (PhD). At the London School of Economics, he teaches Consumer Psychology (MSc). He supervises students’ research at both institutions.
Outside academia, he is a long-distance runner (10 km, 15 km, half marathon and marathon), regularly ranking in the top 5% in international competitions, and is fund-raising for various charities (Great Generation, WaterAid, Great Ormond Street Children Hospital, British Red-Cross…).
Conferences, Workshops and Invited Presentations