Not available in 2017/18
MG455 Half Unit
Consumer Insights II: Judgement and Decision Making
This information is for the 2017/18 session.
Dr Barbara Fasolo
This course is compulsory on the MSc in Management Science (Decision Sciences). This course is available on the CEMS Exchange, Global MSc in Management, Global MSc in Management (CEMS MIM), Global MSc in Management (MBA Exchange), MBA Exchange, MSc in Marketing, MSc in Operations Research & Analytics and MSc in Risk and Finance. This course is available as an outside option to students on other programmes where regulations permit.
This course is available as an outside option to students on all other Management and LSE programmes (both post-graduate and advanced undergraduate) where regulations permit, and is complementary to other behavioural courses offered at LSE.
An introductory quantitative course in Mathematics or Statistics.
It is an advantage to have had an introductory social science course, in one of these fields: economics, management, psychology or sociology.
This course develops your ability to make decisions or help others make better decisions, with the help of ‘system 1’ – the fast, intuitive and (before this course) automatic way our brain makes decisions, and evaluates others’ decisions. The aim is for you to become a better intuitive decision maker.
In lectures, designed for aspiring decision scientists, we examine how behavioural decision science came about and review a number of descriptive theories of decision making. We also focus on empirical research on heuristics, biases, decision style and other phenomena which can unconsciously affect decisions. Because behavioural science started in the lab, the course includes a visit to the Behavioural Research Lab, to give you the experience (as researcher and participant) of what is behind the scenes of ‘behavioural science and insights’.
In seminars which are uniquely designed for Master’s students you apply this research to personal, managerial or policy decisions.
This is a course for students with a strong passion for behavioural science and a keen interest in the psychology of decision making and applications for management and policy. Lectures are taught at an advanced level, and experientially (e.g., in-class experiments) and expect interaction and exchange between advanced 3rd Year LSE Undergraduates and Master’s students who are in their first term at LSE, from diverse backgrounds and cultures. The course is also a natural complement, and preparation for, MG456, which aims at improving the other side of the decision-making brain – the slow and analytic ability to make strategic decisions via modelling and decision analytic techniques.
18 hours of lectures, 9 hours of seminars and 2 hours of workshops in the MT.
Students will have a 2 hour session in the Behavioural Research Lab.
A reading week will take place in W6. There will be no teaching during this week.
Students will be expected to produce 1 essay in the MT.
To be submitted around reading week of MT (week 6).
J. Baron, Thinking and Deciding (3rd Ed.); R. Hastie & R. M. Dawes, Rational Choice in an Uncertain World; W. Edwards & D. von Winterfeldt, Decision Analysis and Behavioral Research; R.T. Clemen and T. Reilly, Making Hard Decisions with Decision Tools Suite: S. French, Decision Theory: an introduction to the mathematics of rationality. Kahneman, D. (2011). Thinking, Fast and Slow. London: Allen Lane. New York: Farrar, Straus and Giroux.
Essay (90%, 3000 words) in the LT.
Coursework (10%, 500 words) in the MT.
An essay of no more than 3,000 words to be submitted in week 7 of LT (90%)
A 500-word report on the lab experience or experiment to be submitted in Week 11 of MT (10% )
The essay will include two parts. In the first part (no more than 1,000 words), you will be asked to prepare a memorandum to the CEO of an organisation (be it public or private, an NGO, a business corporation or a third sector enterprise) giving a behavioural insight on some decision to make, or situation to improve, or goal to achieve. In the second part of the essay (no more than 2,000 words), you will justify the specific recommendations presented in the memorandum with reference to behavioural and decision science literature and theories. The first part of the essay will count for 25% of your mark while 75% will come from the second part.
Total students 2016/17: 117
Average class size 2016/17: 23
Controlled access 2016/17: No
Value: Half Unit
Personal development skills
- Problem solving
- Application of information skills