MG453      Half Unit
Managing Digital Business

This information is for the 2013/14 session.

Teacher responsible

Dr Tony Cornford NAB3.29


This course is available on the MSc in International Management, MSc in Management, MSc in Management, Organisations and Governance and MSc in Public Management and Governance. This course is available with permission as an outside option to students on other programmes where regulations permit.

Course content

The course draws from the field of information systems to study strategies for using digital technologies and the moves towards new business models.

Topics covered include: the nature of digital business as a technology-enabled business model concept; digital business in the context of the global economy; technology, data infrastructures and platforms; developing a digital strategy; sourcing digital technologies and services; digital government and digital governance; the business logics of open and free; security, transparency, privacy and risk in digital business.


15 hours of lectures, 15 hours of seminars and 3 hours of workshops in the MT.

Formative coursework

A 1,500 word piece of formative coursework will provide guidance and feedback for the summative essay. In seminars students will present on cases studies and research articles, lead group discussions, and receive feedback on presentation and substantive content.

Indicative reading

Athique, A (2013)  Digital Media and Society: An Introduction, Cambridge, Polity Press.

Brynjolfsson, E. (2009) Wired for Innovation: How Information Technology is Reshaping the Economy, Cambridge MA, MIT Press.

Dunleavy, P., Margetts, H., Bastow, S., and Tinkler, J. (2008) Digital Era Governance Oxford, Oxford University Press.

Galliers, R.D. and Currie, W.L. (2011) The Oxford Handbook of Management Information Systems, Oxford, Oxford University Press.

Gawer, A Ed. (2009) Platforms, Markets and Innovation, London , Edward Elgar.

Lanier, J. (2013) Who owns the future, London,  Allan Lane.

McAfee, A. Enterprise 2.0, Boston MA, Harvard Business Press.

McNurlin, B.C., Sprague, R.H. Jr., Bui, T. (2009) Information Systems Management in Practice. London, Prentice Hall. 8th edition.

Sorensen, C. (2011) Enterprise mobility, London, Palgrave


Essay (70%, 3000 words), seminar presentation (10%) and critical literature review (20%, 1000 words) in the MT.

Key facts

Department: Management

Total students 2012/13: 24

Average class size 2012/13: Unavailable

Value: Half Unit

Guidelines for interpreting course guide information

Personal development skills

  • Application of information skills
  • Communication
  • Commercial awareness