MG428      Half Unit
Enterprise Development

This information is for the 2013/14 session.

Teacher responsible

Dr Nathalie Mitev

Dr Linda Hickman


This course is compulsory on the MSc in Management, Organisations and Governance. This course is not available as an outside option.

Course content

Students will be introduced to basic business concepts (marketing, strategy, human resource management and finance) in the second half of Michaelmas term. These will form the basis for the enterprise projects which the students will develop in Lent term and Summer term.

In Lent term students will follow the development of an organisation from founder and idea generation through growth and change. This course will address problems and issues that must be resolved in order for start-up organisations to survive. It will provide an opportunity for students to use other course materials for application and decision-making when designing, maintaining and growing organisations. Through application, the students will be able to critically assess management practices and disciplines and evaluate their potential and limitations in developing organisations.

The foundation idea of the course is to have the students start or adopt an organisation and work through its development through the course, addressing the challenges of a growing enterprise through the eyes of different disciplines and bodies of knowledge. The focus on the specific organization and its development should drive the student research material for the course.

The course will start with an evaluation of leadership roles and skills, followed by idea generation, group development, market evaluation, organisational design, resource issues, performance evaluation and growth.


There will be 5 one-and-a half hour lectures in the second half of MT; 8 one-and-a half hour lectures, 7 one one-and-a-half hour group project seminars in the LT and a one day session in ST.

Indicative reading

Schein, E. H. 2004. Organizational Culture and Leadership, San Francisco, Calif., [London] Jossey-Bass; Timmons, J. A & Spinelli, S. 2007 New Venture Creation. Entrepreneurship for the 21st Century, 7th Edition; Mcgraw-Hill/Irwin: New York; Birley, S. J. ; Muzyka, D. F. 2000. Mastering Entrepreneurship. Financial Times Prentice Hall; Harlow; Levin, P. 2004. Successful Teamwork: for undergraduates and taught postgraduates working on group projects. Open University Press: maidenhead; Kirby, D. A. (2003). New Venture Planning and Creation, in Kirby, D.A., Entrepreneurship. Maidenhead; McGraw-Hill; Kotler, P. and G. Armstrong Principles of Marketing: International Edition (Upper Saddle River, N.J.: Pearson, Prentice Hall 2004 tenth international edition); Moore, Geoffrey (2003) second edition, Crossing the Chasm, Capstone Publishing, Oxford; Cornwall J.R., Vang, D.O. ; Hartman, J.M., 2004. Entrepreneurial Financial Management. An Applied Approach, Upper Saddle River: Prentice Hall.


Essay (30%, 1800 words) and presentation (30%) in the LT.
Project (40%, 5000 words) in the ST.

Key facts

Department: Management

Total students 2012/13: 69

Average class size 2012/13: Unavailable

Value: Half Unit

Guidelines for interpreting course guide information

Personal development skills

  • Leadership
  • Team working
  • Communication
  • Application of numeracy skills
  • Commercial awareness