MG209      Half Unit

This information is for the 2013/14 session.

Teacher responsible

Dr Antonio Cordella NAB 3.30


This course is available on the BSc in Human Resource Management and Employment Relations, BSc in Management and BSc in Management Sciences. This course is available as an outside option to students on other programmes where regulations permit and to General Course students.

Course content

The course discusses the main managerial and strategic aspects of online business. It discusses the different e-business practices and challenges in Business-to-Consumer (B2C) and Business-to-Business (B2B); the effects of information and communications technologies on intermediation; value chain redesign and procurement strategies. Economic theories, including transaction costs and principal agent, are used to discuss the impact of e-business on market configuration and network relationships. Strategies for e-business innovation including web 2.0 are also discussed. Teaching: Ten two-hour lectures in the Lent Term; Ten one-hour classes in the Lent Term; one two-hour revision session in the Summer Term.


20 hours of lectures and 10 hours of classes in the LT. 2 hours of lectures and 1 hour of classes in the ST.

Formative coursework

Students will complete a formative assessment based on previous exam questions. Each student will receive feedback on the approach to the question, the structure of the presentation, and the argumentation they have proposed to discuss the assigned question. Aim of the formative work is to offer students the opportunity to self-evaluate their understanding of the subject, to test their preparation, to help them better understand what are the criteria of assessment, and to help them to better identify what is need to achieve the desiderated outcomes.

Indicative reading

1. Chaffey, D., e-Business and e-Commerce Management, (Fifth Edition) Harlow, England: Pearson Education, (2011)
2. Cordella, A. "Transaction Costs and Information Systems: Does IT Add Up?'" Journal of Information Technology (2006) Vol. 21 (3), pp. 195-202
3. Garicano, Luis & Kaplan, Steven N, 2001. "The Effects of Business-to-Business E-Commerce on Transaction Costs," Journal of Industrial Economics, Wiley Blackwell, vol. 49(4), pages 463-85, December
4. Hope Koch and Ulrike Schultze. 2011. Stuck in the conflicted middle: a roletheoretic perspective on B2B e-marketplaces. MIS Q. 35, 1 (March 2011), 123-146.
5. Kauffman, Robert J.; Li, Ting; van Heck, Eric (2010) Business Network-Based Value Creation in Electronic Commerce. International Journal of Electronic Commerce 15 (1) / Fall
6. Loebbecke, C. & Palmer, J.W. (2006) RFID in the fashion industry: Kaufhof Department Stores AG and Gerry Weber International AG, fashion manufacturer. MIS Quarterly Executive, Vol.5, No.2, 69-79
7. Mahadevan, B. (2003) Making sense of emerging market structures in B2B, California Management Review, 46(1) 86-101.
8. Novak, J. & Schwabe, G. (2009). Designing for Reintermediation in the Brick-and-Mortar World: Towards the Travel Agency of the Future. Electronic Markets, 19, pp. 15-29
9. Picot, A., C. Bortenlanger, et al. (1997). "Organization of Electronic Markets: Contributions from the New Institutional Economics." The Information Society: An International Journal 13(1): 107-123.
10. Pramatari, K., Evgeniou, T. & Doukidis, G. (2009) Implementation of collaborative e-supply chain initiatives: an initial challenging and final success case from grocery retailing. Journal of Information Technology, 24, 269-281
11. Rigby, D. (2011) The future of shopping. Harvard Business Review, December, 65-76.
12. Shapiro, C. and H. R. Varian (1998). Networks and Positive Feedback. Information Rules: A Strategic Guide to the Network Economy. Harvard, MA, Harvard Business School Press.
13. Zott C., Amit R., Massa L. (2011). The business model: Recent developments and future research. Journal of Management, 37: 1019-1042


Exam (100%, duration: 2 hours) in the main exam period.

Key facts

Department: Management

Total students 2012/13: Unavailable

Average class size 2012/13: Unavailable

Value: Half Unit

Guidelines for interpreting course guide information