Core Disciplines II: Marketing, Human Resource Management and Information Management

This information is for the 2013/14 session.

Teacher responsible

Dr Will Venters, NAB 3.13


This course is compulsory on the BSc in Management. This course is not available as an outside option nor to General Course students.

Course content

This course is the second of two integrated core units in management, which aim to provide students with an understanding of the drivers of organisational performance. In this course, we cover perspectives and issues in (i) marketing, (ii) human resource management and (iii) information management. (i) will include customer behaviour; segmentation, targeting and positioning; product management and diffusion; pricing, placement and promotion; and marketing relationships. (ii) will include job design, job analysis and competency modelling; Recruitment and selection methods; Socialization and retention; Training and development; Performance management and rewards.. (iii) will include data, information and knowledge; the evolution of IS management practices; information systems strategy; information systems projects and organisational change; ebusiness; globalisation and IT; information systems outsourcing; and IT infrastructure. The course will be explicitly integrative and a key part of the assessment process will be an integrative group exercise around a case study.


20 hours of lectures and 10 hours of classes in the MT. 20 hours of lectures and 10 hours of classes in the LT. 1 hour and 30 minutes of classes in the ST.

Formative coursework

Two formative essays will be set – one in Michaelmas and one in Lent term. Each essay will be 2000 words.

Indicative reading

Lambin, J-J, Chumpitaz, R. and Schuiling, S. (2007) Market Driven Management: Strategic and Operational Marketing, Palgrave Macmillan.

Kotler and Keller (2009) Marketing Management, Pearson PrenticeHall.

Kotler, P. and Armstrong, G. (2010) Principles of Marketing, Pearson, New Jersey.

Burgelman R., Christensen, C et al. (2009). Strategic Management of Technology and Innovation. Management Information Systems: Pearson.

Laudon, K  and Laudon, J (2013) Management Information Systems, Pearson, London.

Galliers, R. and Leidner, D. (2009) Strategic Information Management. Routledge, London.

Willcocks, L. Petherbridge, P. and Olson, N. (2002) Making IT Count: Strategy, Delivery, Infrastructure. Blackwell, Oxford.

Barrick, M., Feild, H. S., & Gatewood, R. (2011). Selection in Human Resource Management (International 7ed.). Andover: Cengage Learning.

Noe, R., Hollenbeck, J., Gerhart, B., & Wright, P. (2012). Human Resource Management: Gaining a Competitive Advantage (Global ed.). Glasgow: McGraw-Hill.


Exam (60%, duration: 2 hours) in the main exam period.
Project (40%, 4000 words) in the LT.

Key facts

Department: Management

Total students 2012/13: Unavailable

Average class size 2012/13: Unavailable

Value: One Unit

Guidelines for interpreting course guide information

PDAM skills

  • Leadership
  • Self-management
  • Team working
  • Problem solving
  • Application of information skills
  • Communication
  • Application of numeracy skills
  • Commercial awareness
  • Specialist skills