MC428 Half Unit
Media Culture and Neoliberalism in the Global South
This information is for the 2013/14 session.
Dr Wendy Willems S119D
This course is available on the MSc in Global Media and Communications (LSE and Fudan), MSc in Global Media and Communications (LSE and USC), MSc in Media and Communications, MSc in Media and Communications (Media and Communications Governance), MSc in Media and Communications (Research), MSc in Media, Communication and Development and MSc in Politics and Communication. This course is available with permission as an outside option to students on other programmes where regulations permit.
Priority access will be given to students on MSc Media, Communication and Development.
This course offers a comparative perspective on changing national media cultures in the global South in the context of the neoliberal turn. The course not only considers neoliberalism as a crucial factor that has brought media industries such as private broadcasting stations and mobile phone companies into existence but also examines the extent to which these new forms of media have played a role in reproducing neoliberalism as a process. The course aims to offer an understanding of how shifting economic policy regimes have impacted on the way in which people engage with media and how media engage with people in the global South. The first part of the course introduces the key concepts of ‘media culture’, ‘neoliberalism’ and ‘global South’ which will be deployed throughout the course. The second part of the course discusses how key processes of social change in the global South are linked to changing media cultures, including the commodification of national imaginaries, informality, crime and the rising middle class, religion and the prosperity gospel, self-help media and the neoliberal subject, and mobility and social relations. The course examines these themes through a series of empirically-grounded, mostly ethnographic case studies that include sport in Chile, tourism in the Caribbean, popular video in Nigeria, reality television in India, crime and media in South Africa and India, Pentecostal media in Ghana, mobile phones in China and the Philippines, and therapeutic television in South Africa. The course encourages students to critically evaluate the extent to which the three key concepts in the course are helpful in gaining an understanding of changing media cultures in the global South.
This is a new course being offered for the first time in 2013/14.
10 hours of lectures and 10 hours of seminars in the LT.
Students will complete a formative 1,500 word essay based on a case study, usually submitted in LT6.
Askew, K. and R. R. Wilk (2002) (eds.). The anthropology of media: a reader. Oxford: Blackwell; Comaroff, J. and J. L. Comaroff (2001). Millennial capitalism and the culture of neoliberalism. Durham, NC: Duke University Press; Comaroff, J. and J. L. Comaroff (2012). Theory from the south, or, how Euro-America is evolving toward Africa. Boulder, CO: Paradigm Publishers; Ginsburg, F. D., Abu-Lughod, L. and B. Larkin (2002) (eds.). Media worlds: anthropology on new terrain. Berkeley, CA: University of California Press; Murphy, P. D. and M. M. Kraidy (2003). Global media studies: ethnographic perspectives. London: Routledge; Prashad, V. (2013). The poorer nations: a possible history of the global South. London: Verso.
Essay (100%, 3000 words) in the ST.
Department: Media & Communications
Total students 2012/13: Unavailable
Average class size 2012/13: Unavailable
Value: Half Unit