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Chakravarti, Amitav

Professor Amitav Chakravarti  

Department

Position held

Department of Management

Professor of Marketing

 

Non LSE positions held

New York University

Visiting Scholar

 

Experience keywords:

behavioural sciences; categorization & decision-making; consumer behaviour in high-uncertainty markets; consumer behaviour; consumer decision-making journey; corporate social responsibility; decision interruptions; environmental psychology; generic advertising; judgement & decision-making; multi-stage decisions; psychology of choice; screening & consideration sets

Research summary > [Click to expand]

Professor Chakravarti is interested in studying four simple, but consequential questions across a wide variety of domains: (a) how do people make their decisions, (b) what are the most important factors affecting people's choices, (c) are people behaving rationally or irrationally, and (c) what can we do to encourage people to make better decisions? More specifically, Professor Chakravarti's research interests lie in Categorization and decision making, pre-choice screening and consideration sets, multi-stage decisions, consumer decision-making journey, generic advertising, similarity and cognition, consumer behaviour in high-uncertainty markets, corporate social responsibility, and effects of physical environments on behaviour. Professor Chakravarti's research has been published in leading journals in psychology and marketing like the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Experimental Psychology: Learning, Memory, and Cognition.

In recognition of his research contributions, he was recently awarded the inaugural Google-WPP Marketing Research Award, the Marketing Science Institute (MSI) Young Scholar Award (awarded by MSI to faculty members who are "likely leaders of the next generation of marketing academics"), and the ART (Advanced Research Techniques) Forum Best Paper Award. He also serves on the Editorial Review Board of the Journal of Consumer Research.

Sectors and industries to which research relates:

Banking; Consultancy; Environment; Financial Services; Healthcare; Media Technology and New Media; Policy and Regulatory Bodies

Languages:

Bengali [Spoken: Fluent, Written: Fluent]; Hindi [Spoken: Fluent, Written: Fluent]

Media experience:

Has written for mainstream press

Contact Points

LSE phone number:

+44 (0)20 7106 1179

LSE email:

a.chakravarti@lse.ac.uk

Alt email:

amitav.chakravarti@gmail.com

Publications

2015

Chakravarti, Amitav and Thomas, Manoj (2015) Why people (don't) buy the go and stop signals Palgrave Macmillan, Houndmillis, UK. ISBN 9781137466679

Bogliacino, Francesco and Codagnone, Cristiano and Veltri, Giuseppe Alessandro and Chakravarti, Amitav and Ortoleva, Pietro and Gaskell, George and Ivchenko, Andriy and Lupiáñez-Villanueva, Francisco and Mureddu, Francesco and Rudisill, Caroline (2015) Pathos & ethos: emotions and willingness to pay for tobacco products PLOS One, 10 (10). e0139542. ISSN 1932-6203

Bhargave, Rajesh and Chakravarti, Amitav and Guha, Abhijit (2015) Two-stage decisions increase preference for hedonic options Organizational Behavior and Human Decision Processes, 130. 123-135. ISSN 0749-5978

Aspara, Jaakko and Chakravarti, Amitav (2015) Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads European Journal of Marketing, 49 (5/6). 943-967. ISSN 0309-0566

Aspara, Jaakko and Chakravarti, Amitav and Hoffmann, Arvid O. I. (2015) Focal versus background goals in consumer financial decision-making European Journal of Marketing, 49 (7/8). 1114-1138. ISSN 0309-0566

2013

Chakravarti, Amitav and Grenville, Andrew and Morwitz, Vicki G and Tang, Jane and Ülkümen, Gülden (2013) Malleable conjoint partworths: how the breadth of response scales alters price sensitivity Journal of Consumer Psychology, 23 (4). 515-525. ISSN 1057-7408

2011

Mehta, Ravi and Hoegg, JoAndrea and Chakravarti, Amitav (2011) Knowing too much: expertise induced false recall effects in product comparison Journal of Consumer Research, 38 (3). 535-554. ISSN 0093-5301

Raghubir, Priya and Morwitz, Vicki G. and Chakravarti, Amitav (2011) Spatial categorization and time perception: why does it take less time to get home? Journal of Consumer Psychology, 21 (2). 192-198. ISSN 1057-7408

Chakravarti, Amitav and Fang, Christina and Zur, Shapira (2011) Detecting and reacting to change: the effect of exposure to narrow categorizations Journal of Experimental Psychology: Learning, Memory, and Cognition, 37 (6). 1563-1570. ISSN 0278-7393

2010

Ülkümen, Gülden and Chakravarti, Amitav and Morwitz, Vicki G. (2010) Categories create mind-sets: the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions Journal of Marketing Research, 47 (4). 659-671. ISSN 0022-2437

2009

Tang, Jane and Grenville, Andrew and Morwitz, Vicki G. and Chakravarti, Amitav and Ülkümen, Gülden (2009) Influencing feature price tradeoff decisions in CBC experiments Proceedings of the Sawtooth Software Conference 2009. 247-284.

2006

Chakravarti, Amitav and Janiszewski, Chris and Ülkümen, Gülden (2006) The neglect of prescreening information Journal of Marketing Research, 43 (4). 642-653. ISSN 0022-2437

Chakravarti, Amitav and Xie, Jinhong (2006) The impact of standards competition on consumers: effectiveness of product information and advertising formats Journal of Marketing Research, 43 (2). 224-236. ISSN 0022-2437

2004

Chakravarti, Amitav and Janiszewski, Chris (2004) The influence of generic advertising on brand preferences Journal of Consumer Research, 30 (4). 487-502. ISSN 0093-5301

2003

Chakravarti, Amitav and Janiszewski, Chris (2003) The influence of macro‐level motives on consideration set composition in novel purchase situations Journal of Consumer Research, 30 (2). 244-258. ISSN 0093-5301

Expert Image

Personal website

Awards

The Google-WPP Marketing Research Award; The Marketing Science Institute (MSI) Young Scholar Award; The ART (Advanced Research Techniques) Forum Best Paper Award

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