Rudisill, Caroline

Dr Caroline Rudisill  


Position held

Department of Social Policy

Associate Professor in Health Economics

LSE Health

Non LSE positions held


Position held

Center for Clinical and Translational Science, University of Vermont College of Medicine

Visiting Fellow of the Global Health Economics Unit

Department of Public Health Sciences, King's College London

Visiting Lecturer in Health Economics

Experience keywords:

public health; risk analysis; pharmaceutical economics and policy; health economics; resource allocation; economic evaluation

Research summary > [Click to expand]

Caroline's research interests focus on two main areas. First, how perceptions about risks impact individuals' health care and pharmaceutical choices and the likelihood of uptake in preventative health-related behaviors. She is currently undertaking work on patients' choices around pharmaceutical use including vaccinations against swine flu and the impact of costs on acceptability of generic medicines. Second, Caroline is interested in the use of economic evaluation to play a role in coverage decisions in health systems worldwide. This research includes modelling treatment choices and examining the policy implications of economic evaluation results. For example, she is currently involved in an economic evaluation of primary care-led strategies to prevent type II diabetes. Caroline has undertaken research on pharmaceutical and health financing policy for various consultancies, pharmaceutical companies and international organizations. She has also been involved in executive health economics training in a variety of international settings.

Sectors and industries to which research relates:


Countries and regions to which research relates:

Russia; USA; EU

Contact Points

LSE phone number:

+44 (0)20 7955 6574


LSE Research Online, Funnelback Search


Rudisill, Caroline and Vandoros, Sotiris and Antoun, J. G. (2014) Towards an efficient national drug policy in the Russian Federation Journal of Health Politics, Policy and Law. ISSN 0361-6878

Costa-i-Font, Joan and Rudisill, Caroline and Tan, S. (2014) Brand loyalty, patients and limited generic medicines uptake Health Policy, 116 (2-3). 224-233. ISSN 0168-8510

Rudmik, Luke and Wranik, Dominika and Rudisill-Michaelsen, Caroline (2014) Physician payment methods: a focus on quality and cost control Journal of Otolaryngology - Head & Neck Surgery, 43 (1). 34. ISSN 1916-0216

Niza, Claudia and Rudisill, Caroline and Dolan, Paul (2014) Vouchers versus lotteries: what works best in promoting chlamydia screening? A cluster randomized controlled trial Applied Economic Perspectives and Policy, online. 1-16. ISSN 2040-5790

Rudisill, C. and Vandoros, Sotiris and Antoun, J. G. (2014) Pharmaceutical policy reform in the Russian federation Journal of Health Politics, Policy and Law, 39 (3). 691-705. ISSN 0361-6878

Dolan, Paul and Rudisill, Caroline (2014) Babies in waiting: why increasing the IVF age cut-off might lead to fewer wanted pregnancies in the presence of procrastination Health Policy. ISSN 0168-8510

Gulliford, Martin and Charlton, Judith and Bhattarai, Nawaraj and Rudisill, Caroline (2014) Social and material deprivation and the cost-effectiveness of an intervention to promote physical activity: cohort study and Markov model Journal of Public Health, online. 1-10. ISSN 1741-3842

Gulliford, Martin C. and Charlton, Judith and Bhattarai, Nawaraj and Charlton, Christopher and Rudisill, Caroline (2014) Impact and cost-effectiveness of a universal strategy to promote physical activity in primary care: population-based Cohort study and Markov model The European Journal of Health Economics, 15 (4). 341-351. ISSN 1618-7598

Dolan, Paul and Rudisill, Caroline (2014) The effect of financial incentives on chlamydia testing rates: evidence from a randomized experiment Social Science and Medicine (105). 140-148. ISSN 0277-9536

Booth, Helen and Khan, Omar and Prevost, Toby and Reddy, Marcus and Dregan, Alex and Charlton, Judith and Ashworth, Mark and Rudisill, Caroline and Littlejohns, Peter and Gulliford, Martin C. (2014) Incidence of type 2 diabetes after bariatric surgery: population-based matched cohort study The Lancet Diabetes & Endocrinology, 2 (12). 963-968. ISSN 2213-8587

Forster, Alice S. and Burgess, Caroline and McDermott, Lisa and Wright, Alison J. and Dodhia, Hiten and Conner, Mark and Miller, Jane and Rudisill, Caroline and Cornelius, Victoria and Gulliford, Martin C. (2014) Enhanced invitation methods to increase uptake of NHS health checks: study protocol for a randomized controlled trial Trials, 15 (1). ISSN 1745-6215

Gulliford, Martin C. and Bhattarai, Nawaraj and Charlton, Judith and Rudisill, Caroline (2014) Cost-effectiveness of a universal strategy of brief dietary intervention for primary prevention in primary care: population-based cohort study and Markov model Cost Effectiveness and Resource Allocation, 12 (1). 4. ISSN 1478-7547


Bhattarai, Nawaraj and Charlton, Judith and Rudisill, C. and Gulliford, Martin C. (2013) Prevalence of depression and utilization of health care in single and multiple morbidity: a population-based cohort study Psychological Medicine, 43 (7). 1423-1431. ISSN 0033-2917

Charlton, Judith and Rudisill, Caroline and Bhattarai, Nawaraj and Gulliford, Martin C. (2013) Impact of deprivation on occurrence, outcomes and health care costs of people with multiple morbidity Journal of Health Services Research and Policy. 1-9. ISSN 1355-8196

Rudisill, Caroline (2013) How do we handle new health risks?: risk perception, optimism, and behaviors regarding the H1N1 virus Journal of Risk Research, 16 (8). 959-980. ISSN 1366-9877

Bhattarai, Nawaraj and Prevost, A Toby and Wright, Alison J. and Charlton, Judith and Rudisill, Caroline and Gulliford, Martin C. (2013) Effectiveness of interventions to promote healthy diet in primary care: systematic review and meta-analysis of randomised controlled trials BMC Public Health, 13 (1). 1203. ISSN 1471-2458


Rudisill, Caroline (2012) Risk research and health-related behaviours In: McGuire, Alistair and Costa-Font, Joan, (eds.) The LSE Companion to Health Policy. Edward Elgar, Cheltenham, UK, 297-313. ISBN 9781781004234

Rudisill, Caroline and Costa-i-Font, Joan and Mossialos, Elias (2012) Behavioral adjustment to avian flu in Europe during spring 2006: the roles of knowledge and proximity to risk Social Science and Medicine, 75 (8). 1362-1371. ISSN 0277-9536

Bhattarai, Nawaraj and Charlton, Judith and Rudisill, Caroline and Gulliford, Martin C. (2012) Coding, recording and incidence of different forms of coronary heart disease in primary care PLOS One, 7 (1). e29776. ISSN 1932-6203


Sandall, Jane and Homer, Caroline and Sadler, Euan and Rudisill, Caroline and Bourgeault, Ivy and Bewley, Susan and Nelson, Pauline and Cowie, Luke and Cooper, Chris and Curry, Natasha (2011) Staffing in maternity units: getting the right people in the right place at the right time The King's Fund, London, UK. ISBN 9781857176094

Costa-i-Font, Joan and Rudisill, Caroline (2011) A move to presumed consent would increase the number of organ donors and their willingness to donate British Politics and Policy at LSE (26 Jul 2011) Blog entry

Boluarte, T. A. and Mossialos, Elias and Rudisill, Caroline (2011) The impact of alcohol policies across Europe on young adults' perceptions of alcohol risks CESifo Economic Studies, 57 (4). 763-788. ISSN 1612-7501


Costa-i-Font, Joan and Mossialos, Elias and Rudisill, Caroline (2009) When is the Internet a valued communication device for health information in Europe? Economics of Innovation and New Technology, 18 (5). 429-445. ISSN 1043-8599

Costa-i-Font, Joan and Mossialos, Elias and Rudisill, Caroline (2009) Optimism and the perceptions of new risks Journal of Risk Research, 12 (1). 27-41. ISSN 1366-9877


Mossialos, Elias and Rudisill, Caroline (2008) Knowledge about avian influenza in the European Region [letter] Emerging Infectious Diseases, 14 (12). ISSN 1080-6059

Costa-i-Font, Joan and Mossialos, Elias and Rudisill, Caroline (2008) Are feelings of genetically modified food politically driven? Risk Management: an International Journal, 10 (3). 218-234. ISSN 1460-3799

Costa-i-Font, Joan and Rudisill, Caroline and Mossialos, Elias (2008) Attitudes as an expression of knowledge and 'political anchoring': the case of nuclear power in the United Kingdom. Risk Analysis, 28 (5). 1273-1283. ISSN 1539-6924

Mossialos, Elias and Costa-i-Font, Joan and Rudisill, Caroline (2008) Does organ donation legislation affect individuals' willingness to donate their own or their relative's organs?: evidence from European Union survey data BMC Health Services Research, 8 (48). ISSN 1472-6963


Rudisill, Caroline and Mladovsky, Philipa (2006) Obesity - control policies in Europe Eurohealth, 12 (3). 7-9. ISSN 1356-1030


Mossialos, Elias and Walley, Tom and Rudisill, Caroline (2005) Provider incentives and prescribing behaviour in Europe Expert Review of Pharmacoeconomics and Outcomes Research, 5 (1). 81-93. ISSN 1473-7167

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