BrewDog has been built in an unconventional way, borne out of boredom with conventional lagers and a desire to enjoy great craft beer. Their business philosophy will be outlined in five key themes, underpinned in the new book Business for Punks. In this lecture, James will go into detail.

In 2007, James Watt (@BrewDogJames) and best friend Martin Dickie set up one tiny brewery with one very big mission: to revolutionize the beer industry in the UK and completely redefine British beer-drinking culture. Now smashing records and growing faster than ever, James’ and indeed BrewDog’s mission remains the same, to make other people as passionate about great craft beer as they are.

Marta Costas is Director of Grantfair and has a decade of experience helping companies in the Technology, Media and Telecoms (TMT) sector connect with public sector organisations, navigating complex regulatory structures, raising funding for innovative projects and helping to shape public policy. Marta is Chair of LEAG, the LSE Entrepreneur-Alumni Group having graduated from LSE with an MSc in European Social Policy in 2007.

Twitter Hashtag for this event: #LSEpunks

This event is free and open to all with no ticket or pre-registration required. Entry is on a first come, first served basis. For any queries see LSE Events FAQ or contact us at events@lse.ac.uk or 0207 955 6043.

Podcasts & Videos are now available online for many events from the 2016 LSE Space for Thought Literary Festival 'Utopias' which took place from Monday 22 - Saturday 27 February. LSE’s 8th Literary Festival explored the power of dreams and the imagination and the importance of idealism, dissidence, escapism and nostalgia, as well as the benefits of looking at the world in different ways with speakers including David Aaronovitch, AC Grayling, Robert Harris, Tom Holland, Margaret Macmillan, Anna Pavord and Zoe Williams.

Podcast

A podcast of this event is available to download from Business for Punks

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CPD

This event has been certified for CPD purposes by the CPD Certification Service. Self-Assessment Record forms will be made available for delegates wishing to record further learning and knowledge enhancement for Continuing Personal and Professional Development (CPD) purposes. For delegates who wish to obtain a CPD Certificate of Attendance, it is the responsibility of delegates to register their details with a LSE steward at the end of the event and as of 1 September 2014 a certificate will be sent within 28 days of the date of the event attended by the CPD Certification Service. If a delegate fails to register their details at the event, it will not prove possible to issue a certificate. (For queries relating to CPD Certificates of attendance after a request please phone 0208 840 4383 or email info@cpduk.co.uk).