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Predatory Thinking

LSE public lecture

Date: Wednesday 2 October 2013 
Time: 6.30-8pm 
Venue: Sheikh Zayed Theatre, New Academic Building
Speaker: Dave Trott
Chair: Dr Benjamin Voyer

In this lecture Dave Trott will explain how to outthink the competition, and how to use creativity to get upstream and redefine a problem you can’t solve into one you can.

Dave Trott is currently chairman of The Gate London. Part of The Gate worldwide, it has offices in New York, Hong Kong, Singapore, Edinburgh and Dublin. As part of the creative team behind ‘Hello Tosh Gotta Toshiba’, ‘Ariston and on and on', the Cadburys Flake ads and many more, Dave’s former agency Gold Greenlees Trott was voted Agency of the Year by Campaign Magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President’s Award for lifetime achievement in advertising.  He is author of Predatory Thinking: a masterclass in outwitting the competition|.

Suggested hashtag for this event for Twitter users: #LSEpredatory

This event is free and open to all with no ticket required. Entry is on a first come, first served basis. For any queries email events@lse.ac.uk| or call 020 7955 6043. 

Podcast

A podcast of this event is available to download from Predatory Thinking|

Podcasts and videos of many LSE events can be found at the LSE Public Lectures and Events: podcasts and videos channel|.

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CPD

This event has been certified for CPD| purposes by the CPD Certification Service|. Self-Assessment Record forms will be made available for delegates wishing to record further learning and knowledge enhancement for Continuing Personal and Professional Development (CPD) purposes. For delegates who wish to obtain a CPD Certificate of Attendance, it is the responsibility of delegates to register their details with a LSE steward at the end of the event and as of 1 September 2014 a certificate will be sent within 28 days of the date of the event attended by the CPD Certification Service|.  If a delegate fails to register their details at the event, it will not prove possible to issue a certificate. (For queries relating to CPD Certificates of attendance after a request please phone 0208 840 4383 or email info@cpduk.co.uk|).

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