Home > Public events > Events > 2013 > 07 > Brick by brick: How Lego rewrote the rules of innovation and conquered the global toy industry

 

Brick by brick: How Lego rewrote the rules of innovation and conquered the global toy industry

Department of Management public lecture

Date: Wednesday 3 July 2013 
Time: 6.30-8pm 
Venue: Hong Kong Theatre
Speaker: Professor David Robertson
Chair: Professor Luis Garicano

Lego has to be one of the most beloved toys of all time, familiar to billions of children, accidentally sucked up by millions of vacuum cleaners. It's also an extraordinary business story: a small Danish family-run company hits the big time in the 1950s, dominates the market for the next four decades, comes perilously close to collapse in the early 2000s, and then stages an extraordinary comeback. Brick by Brick not only gives an inside account of these twists and turns of fortune, but also explains precisely why the company so nearly crashed and how it was able to recover. As such, it will appeal not only to Lego aficionados but, more importantly, to anyone in business who faces the twin challenges of a rapidly changing market and swiftly evolving technology.

Speaker's biography: http://www.robertsoninnovation.com/about/|

Department of Management event page:
http://www2.lse.ac.uk/management/news-and-events/events/Public-Lectures/130703-David-Robertson.aspx|

Suggested hashtag for this event for Twitter users: #LSEBrick

This event is free and open to all with no ticket required. Entry is on a first come, first served basis. For any queries email Abi Titley at a.titley@lse.ac.uk| or call 020 7955 7850.

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