Date: Tuesday 28 September 2010
Time: 6.30-8pm
Venue: Sheikh Zayed Theatre, New Academic Building
Speaker: Professor Michael A. Cusumano
Chair: Professor Ignacio Palacios-Huerta

This is an overview of Professor Cusumano's new book Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World, prepared for the 2009 Oxford Clarendon Lectures in Management Studies. The focus is on how managers can tackle the simultaneous challenge of "innovation and commoditization" in markets often subject to unpredictable change and disruption. Professor Cusumano positions each principle against other concepts associated with 'best practices' and competitive advantage but which he believes are less valuable than they seem.

Michael A. Cusumano is the SMR Distinguished Professor of Management and head of the Behavioral Sciences Area at the MIT Sloan School of Management as well as Professor of Engineering Systems, MIT School of Engineering. He is also a director of Patni Computer Systems (India) and Eliza Corporation (USA), and a board advisor to FixStars Corporation (Japan).

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Slides

A copy of Professor Michael A. Cusumano's powerpoint presentation is available to download. Download 'Staying Power: Six Enduring Principles for Managing Strategy & Innovation in an Uncertain World' (pdf).

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