Department of Economics public lecture
Date: Thursday 13 May 2010
Time: 6.30-8pm
Venue: New Theatre, East Building
Speaker: Professor John Kay
Many goals are more likely to be achieved when pursued indirectly: the most profitable companies are not the most aggressive in chasing profits and the wealthiest are not the most materialistic. By understanding the principle of Obliquity we can make better decisions in our personal and professional lives.
John Kay is one of the UK's pre-eminent economists and business thinkers. His new book is called Obliquity.
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