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Speaker(s) : Professor Stuart Diamond
Recorded on 5 October 2010 at Sheikh Zayed Theatre, New Academic Building
You're always negotiating. Whether making a business deal, talking to friends or even driving a car, negotiation is going on. And most of us are terrible at it. Experts tell us to negotiate as if we live in a rational world. But people can be angry, fearful and irrational. To achieve your goals you have to be able to deal with the unpredictable. Negotiation expert Stuart Diamond reveals the real secrets behind getting more in any negotiation - whatever 'more' means to you - in his new book Getting More|, published on the 7th October by Portfolio Penguin, and joins us at LSE to offer accessible, jargon-free and innovative insights into negotiation.
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