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Speaker(s) : Professor Muhammad Yunus
Recorded on 25 May 2010 at Old Theatre, Old Building
Muhammad Yunus has developed a visionary new dimension for capitalism which he calls "social business". By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. In Building Social Business, Professor Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs and social activists across the world. He also demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.
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