Obliquity: Why Our Goals Are Best Pursued Indirectly
Speaker(s): Professor John Kay
Recorded on 13 May 2010 in New Theatre, East Building.
Many goals are more likely to be achieved when pursued indirectly: the most profitable companies are not the most aggressive in chasing profits and the wealthiest are not the most materialistic. By understanding the principle of Obliquity we can make better decisions in our personal and professional lives