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Climb the Green Ladder: how sustainability can make you and your company more successful


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Speaker(s): Ed Gillespie; Jo Confino
Chair: Dr Richard Perkins

Recorded on 23 November 2009 in Old Theatre, Old Building.

What strategies can individuals within organisations use to make their organisation more successful and sustainable? Ed Gillespie is the co-founder and creative director of Futerra Sustainability Communications. Futerra arose from the frustration of its co-founders, in the late 1990's, with the unsophisticated communications around sustainable development, and the dull and worthy messaging of corporate social responsibility. Supported by a grant from the National Endowment for Science, Technology and the Arts, they started a major research programme to develop guidelines for sustainability communications, now known as their popular 10 Rules. Ed Gillespie guards against green-wash while putting some fun and passion into sometimes complex messages. His interesting career history includes working for the Natural History Film Unit, as a marine biologist in Australia, New Caledonia and Orkney and on environmental issues for Transport for London. Ed has Masters degrees in both Marine Conservation and Sustainable Development, is a Trustee of Anti-Apathy and writes regularly for The Guardian.

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