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Shaping Tastes: attitude campaigns and persuasion as tools of public policy


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Speaker(s): Professor Claus Offe
Chair: Professor Ken Shadlen

Recorded on 5 June 2014 in New Theatre, East Building.

Current debates on “nudges” reflect the decline of traditional tools of policy implementation. This talk explores policy tools – ranging from paternalist manipulation to moral suasion and participatory schemes – that aim at shaping social behaviour.

Claus Offe is a professor of theories of the state at Hertie School of Governance, Berlin.

Ken Shadlen is a professor in development studies in the Department of International Development at LSE.

Credits: Tom Sturdy (Audio Post-Production), LSE AV Services (Audio Recording).

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