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Predatory Thinking


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Editor's note: This lecture contains explicit language.

Speaker(s): Dave Trott
Chair: Dr Benjamin Voyer

Recorded on 2 October 2013 in Sheikh Zayed Theatre, New Academic Building.

In this lecture Dave Trott will explain how to out think the competition, and how to use creativity to get upstream and redefine a problem you can’t solve into one you can.

Dave Trott is currently chairman of The Gate London. Part of The Gate worldwide, it has offices in New York, Hong Kong, Singapore, Edinburgh and Dublin. As part of the creative team behind ‘Hello Tosh Gotta Toshiba’, ‘Ariston and on and on', the Cadburys Flake ads and many more, Dave’s former agency Gold Greenlees Trott was voted Agency of the Year by Campaign Magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President’s Award for lifetime achievement in advertising. He is author of Predatory Thinking: a masterclass in outwitting the competition.

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