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The Elves and the Shoemaker


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Speaker(s): Giles Hedger
Chair: Dr Shani Orgad

Recorded on 20 November 2012 in New Theatre, East Building.

Giles Hedger joined Leo Burnett in September 2008 as Chief Strategy Officer. He leads one of the largest and most diverse planning departments in London and is helping the Leo Burnett Group realise its vision of being the destination agency for populist brands.This talk is about lessons from adland about intangible value, how it is created, and why it is key to economic recovery.

Part of the Media Agenda 2012 series.

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