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Selling the Unsellable: Bringing Experiential and Ephemeral Works of Contemporary Art to Market


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Speaker(s): Dr Noah Horowitz

Recorded on 15 October 2012 in New Theatre, East Building.

Since the 1960s artists have created ephemeral and experiential works of art that were frequently informed by a desire to thwart the market's mechanisms, or simply by ambivalence to economic conventions. How then do these works of art enter the market? By what means can a performance artist make a living without public subsidy? And what challenges and opportunities do conceptual, installation and performance works present to both commercial galleries and collectors?

Noah Horowitz is an art historian and expert on the international art market. He is the author of Art of the Deal: Contemporary Art in a Global Financial Market (Princeton University Press, 2011), has contributed to publications for The Serpentine Gallery, London; the Astrup Fearnley Museum of Modern Art, Oslo; and the United Kingdom's Intellectual Property Office. His writings and interviews on contemporary art and economics have appeared in The New York Times, The Observer, REUTERS, artinfo.com, Das Handelsblatt and ArtTactic. He received his PhD from The Courtauld Institute of Art, London, and formerly served as Director of the inaugural VIP Art Fair - the first- ever online art fair. Horowitz currently lives in New York where he is a member of the faculty of Sotheby's Institute of Art and Managing Director of The Armory Show.

BREESE LITTLE is a commercial gallery directed by Josephine Breese and Henry Little. This is the third lecture as part of our ongoing series proudly in association with LSE Arts. Previous lectures have included Melanie Gerlis, Art Market Editor for The Art Newspaper, on Emerging Art Markets (November 2011) and Jeffrey Boloten, Managing Director of Art Insight on The State of the State of the Global Art Market (February 2011).

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