Loading the player...
Download :
Audio, Video
Speaker(s): Professor Richard Rumelt
Chair: Professor Gordon Barrass
Recorded on 20 October 2011 at Sheikh Zayed Theatre, New Academic Building
Developing and implementing a strategy is the central task of any leader. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and apple-pie values and fluffy packages of buzzwords with "strategy."
Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson.
Event posting
LSE YouTube channel
Event organiser