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Good Strategy/Bad Strategy: the difference and why it matters

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Speaker(s): Professor Richard Rumelt
Chair: Professor Gordon Barrass

Recorded on 20 October 2011 in Sheikh Zayed Theatre, New Academic Building.

Developing and implementing a strategy is the central task of any leader. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and apple-pie values and fluffy packages of buzzwords with "strategy."

Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson.

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