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The Filter Bubble: What The Internet Is Hiding From You


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Speaker(s): Eli Pariser
Chair: Dr Ellen Helsper

Recorded on 20 June 2011 in Sheikh Zayed Theatre, New Academic Building.

Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.

Welcome to 2011.

Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.

The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. In this talk, Eli Pariser will reveal how this hidden web is starting to control our lives – and shows what we can do about it.

Eli Pariser is a pioneer in online campaigning. He helped start Avaaz.org, one of the world's largest citizen organizations, and is now President of the five-million member MoveOn.org. He's a Senior Fellow at the Roosevelt Institute. He has written for the Washington Post and the Wall Street Journal.

This event celebrates the publication of his new book The Filter Bubble: What The Internet Is Hiding From You.

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