Home > News and media > Video and audio > Channels > LSE Newsroom > LSE Newsroom: media player
How to contact us

For technical and editorial queries, please use:


To contribute video and audio content, please use:

Dr Ben Voyer: ‘One size fits all’ approach a recipe for failure

Download: Video

Contributor(s): Dr Ben Voyer

Released on 20 February 2014.

Major global brands are at risk of failing to win new customers from Eastern countries because they don’t take into account key cultural differences when marketing their products, according to Dr Ben Voyer, a Visiting Fellow in LSE’s Department of Psychology.

LSE YouTube channel

Related links

LSE Experts Directory


Webfeeds: LSE Newsroom