Lilie Chouliaraki and Mette Morsing (eds)
Palgrave Macmillan (9 December 2009)
This volume fills a significant gap in the current understanding of the relationship between media and organizations, by looking at three dimensions of their interplay: (1) how the media industry changes through the use of new technologies (Media as Business), (2) how organizational identity is re-shaped by the media (Media in business) and (3) how business logic penetrates broader socio-cultural identities through press, television and new technologies (Business in the media).
Drawing on a variety of disciplines, from organizational theory and corporate communication to branding, sociology and cultural studies, the volume proposes a novel, interdisciplinary approach to the media-business interplay and offers a much-needed account on the contemporary configurations of organizational identity under conditions of mediated visibility.
Lilie Chouliaraki is Professor of Media and Communications at LSE
Mette Morsing is Professor and Director of CBS Center for Corporate Social Responsibility at Copenhagen Business School, Denmark
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