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Understanding Alternative Media

Olga Bailey, Bart Cammaerts| and Nico Carpentier
Open University Press (December 2007)

From blogs, flyers, fanzines and neighbourhood newspapers, to podcasts, streaming clips on YouTube and My Space and community radio and TV, we live in a world where we can access a huge source and range of alternative media. They provide an opportunity for ordinary people to air different perspectives, complementary discourses and ideologies to those presented in mainstream media; a platform for citizens to participate in public spaces and exercise their right to communicate.

Understanding Alternative Media provides the reader with a comprehensive overview of how the field of alternative media can be theorized. Combing diverse case studies from countries including the UK, Belgium, North America and Brazil, which emphasize the different approaches and interconnections, the authors thus propose an original multi-theoretical framework to help understand the subject. Looking at both old and new media, the book argues for the importance of alternative media and suggests a political agenda as a way of broadening its scope.

Understanding Alternative Media is valuable reading for students in media, journalism and communications studies, researchers, academics, and journalists.

Dr Bart Cammaerts| is a lecturer in the Department of Media and Communication, LSE

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