Justin Kirby, Paul Marsden (eds)
Elsevier (21 November 2005)
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers.
Edited by marketing consultants Justin Kirby and Dr Paul Marsden, and with a foreword by Emanuel Rosen (author of the bestselling Anatomy of Buzz), this book is a collaborative work. Contributing authors are Stephane Allard, Spheeris; Schuyler Brown, Buzz@Euro RSCG; Idil Cakim, Burson-Marsteller; Andrew Corcoran, Lincoln Business School; Steve Curran, Pod Digital; Brad Ferguson, Informative; Justin Foxton, CommentUK; Graham Goodkind, Frank PR; Justin Kirby, Digital Media Communications; Paul Marsden, Spheeris and LSE; Liam Mulhall, Brewtopia; Greg Nyilasy, University of Georgia; Martin Oetting, ESCP-EAP European School of Management; Bernd Rothlingshofer, Independent; Sven Rusticus, Icemedia; Pete Snyder, New Media Strategies; and Thomas Zorbach, vm-people.
Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.
Justin Kirby is based at Digital Media Communications
Dr Paul Marsden is based at LSE
Purchase this book from the publisher