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TV is losing its hold on the young, finds latest Mobile Life Report

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Young people 'consider their mobile phone to be their best friend' and would chose it over all other forms of electrical entertainment. So has the post TV entertainment age arrived?

Cover of Mobile Life Report 2008: the connected worldPublished today, the latest Mobile Life Report from the Carphone Warehouse, advised by LSE academic Dr Carsten Sørensen|, looks at whether:

  • we are losing the ability to form 'real life' relationships?
  • parents can keep up with what their children are doing on computers?
  • families spend enough free time together or have individual electronic devices taken over?
  • people communicate more or less than they used to?

The report is the latest stage of a research project started in 2006 looking at the impact of mobile phones on people's lives. The fifth report titled, Mobile Life Report 2008: the connected world, questioned 6,000 people in the UK and US to explore the relationship adults and youngsters have with mobile and internet technology.

Dr Sørensen (pictured), senior lecturer in Information Systems at LSE said:

Photograph of Dr Carsten Sorensen'We found interesting similarities and differences in our study of two countries. Although we found differences in the use of email, SMS, instant messaging, and landline phones for staying in touch with friends and family between the two countries, we found no differences in the level of mobile phone use for these purposes.

'Since the dawn of the mobile age in the mid-90s, Europe and South-East Asia have seen much more advanced use of mobile phones than USA. Mobile Life 2008, however, found that a significant proportion of North American youth is clearly engaged in intense use of SMS messages.

'The internet and mobile phones play an important role in breaking traditional barriers for engagement. There is an appetite especially amongst the youth across the two countries to engage, discuss, and communicate. This is reflected in over a third of the children in both countries nominating the mobile phone as their most important possession, while the adult generations were most likely to nominate the TV.

'The survey generally found a rich appetite for a variety of technology across the two countries, with UK respondents being slightly more likely to own a greater variety of technologies. There was also a strong desire in both countries to replace existing desktop computers with laptops, and little desire for people to limit the technology variety in their lives.'

Ends

Click here to download a full copy of the report Mobile Life Report 2008: the connected world.| (PDF)

Contact:

Alex Village, Freud Communications, on 020 3003 6376, or by emailing alex.village@freud.com|

Esther Avery, LSE Press Office, on 020 7955 7060, or by emailing e.avery@lse.ac.uk|

Press coverage

Manorama Online (22 July)
Teen troubles target Britain
The annual Mobile Life report, which was commissioned by the Carphone Warehouse and the London School of Economics, claims that more than 10 percent of British children are having sexually explicit conversations online. 

Pocket Link (18 July)
1 in 10 kids having sex chats online
The annual Mobile Life report, which was commissioned by the Carphone Warehouse and the London School of Economics, says that 11 per cent of children aged 11 to 18 have had sexually explicit conversations online.
http://www.pocket-lint.co.uk/news/news.phtml/16232/17256/10-UK-kids-sex-online.phtml| 

Daily Telegraph (17 July)
One in ten children have sexually explicit conversations on the internet, study finds
The annual Mobile Life report, commissioned by the Carphone Warehouse and the London School of Economics, says that 11 per cent of children aged 11 to 18 have had sexually explicit conversations online, with 28 per cent admitting they have accessed adult websites. 

Techradar.com
Kids rate mobile phone as best friend
According to the latest Mobile Life Report, published by The Carphone Warehouse, kids rate their mobiles as their best friend. Dr Sorensen, senior lecturer in Information Systems at the London School of Economics and Political Science said: 'We found interesting similarities and differences in our study of two countries.'
http://www.techradar.com/news/phone-and-communications/kids-rate|
-mobile-phone-as-best-friend-426542| 

Channel 4 News
Children admit online sex chats
http://www.channel4.com/news/articles/science_technology/children+admit|
+online+sex+chats/2342607|

PA
Children admit online sex chats 

Sun
One in 10 kids' web sex chats
http://www.thesun.co.uk/sol/homepage/news/article1433127.ece| 

16 July 2008

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