The Carphone Warehouse today (Thursday 11 October) unveils the latest findings from Mobile Life, an ongoing forum that publishes comprehensive research into the impact of mobile phones on our daily lives with lead academic Dr Carsten Sørensen, senior lecturer in information systems at LSE and Lord Philip Gould, visiting professor in the Media Department at LSE.
A survey of 5,000 people from five countries was undertaken for what is the fourth Mobile Life study. This latest report looks into issues including trust, relationships and family and highlights national differences. For the first time data has been gathered on mobile phone users in Spain, France, Germany and Sweden as well as those in the UK.
Key findings include:
60 per cent of people in Europe think text messaging has made lying more common, rising to 70 per cent in the UK
50 per cent of Europeans would examine their partners text messages without telling them
One in five Europeans admits to sending sexually explicit texts with Swedes sending the most
A quarter of British young people are addicted to their mobile phones
One third of Britons aged 16-24 say they would feel unwanted if they received no calls or messages for one day
The British are twice as likely to recycle their old mobile phones as any other nation
60 per cent of Britons would examine their partner's text messages without telling them if they suspected infidelity
Women admit to being more willing to snoop on their partners' mobile (66 per cent) compared with men (53 per cent)
Dr Sørensen, lead academic on the project said: 'This study of mobile life across five European countries provides a very interesting account of differences between the everyday experiences with the mobile phone across countries. For example, UK being much more an SMS nation than any of the four others. National differences were generally more predominant that gender differences. The study shows exactly how much a part of the pan-European life the mobile phone has become and how it both affords new ways of socialising and raises serious questions of morale and etiquette.'
The research was coordinated by Marie Kidman at Enterprise LSE.
Click here for a full copy of the report (PDF)
For a full copy of the press release contact Alex Village, Freud Communications on 020 3003 6376 or by emailing: firstname.lastname@example.org
Dr Carsten Sørensen, senior lecturer in information systems, in the Information Systems and Innovation Group at LSE on 020 7955 6102 or by emailing email@example.com
Esther Avery, LSE Press Office on 020 7955 7060 or by emailing: firstname.lastname@example.org
Notes to Editors
Mobile Life is the voice of authority on mobile phone usage and an ongoing forum that publishes the most comprehensive proprietary research into the impact of the mobile phone on our daily lives. For more information on Mobile Life visit www.mobilelife2007.co.uk
Computerworld (16 October)
Mobilen forstærker menneskets fundamentale træk
Article discussing the recent findings of the Mobile Life report, with comments from Dr Carsten Sørensen.
Heise Online (15 October)
Brits are hooked on mobile phones
For many young Britons life without mobile phones is apparently inconceivable. A current survey jointly carried out by the UK mobile retailer Carphone Warehouse and the London School of Economics revealed that a quarter of the UK population below the age of 25 feel that they are addicted to mobile phones.
RMW (15 October)
British people recycle more mobile phones than their European counterparts
Mobile Marketing News (12 October)
25 percent of young Brits 'addicted' to mobile phones
Research conducted by Carphone Warehouse and the London School of Economics as part of the ongoing Mobile Life forum, highlighted that people's attitudes towards mobile phone use varied significantly between countries - only eight per cent of German youngsters were addicted to their devices.
Digital Trends (12 October)
New survey shows how Brits love mobiles
Guardian (11 Ocotber)
It's true: we're hooked on mobiles
A new study has found that Britons are addicted to mobile phones and text messaging. Article includes comments from Carsten Sørensen, lead academic on the project.
BCS (11 October)
Brits consider mobiles a lifeline
Dr Sørensen appeared on the following BBC radio programmes this morning (11 October) discussing the latest research findings from the ongoing Mobile Life forum:
Radio Five Live (Breakfast), Radio Merseyside, Shropshire, York, Suffolk, Cambridge, Cumbria, Coventry and Warwick, Gurnsey, Oxford, Essex, the Asian Network and the World Service.
Stats & Research: The empowering and disruptive impact of mobiles
This fourth Mobile Life study surveyed 5,000 people from five countries, in conjunction with the London School of Economics and Lord Philip Gould.
Sky News Radio (10 October)
Dr Carsten Sørensen, senior lecturer in information systems at LSE, appeared on the programme at 2pm discussing the latest Mobile Life report by the Carphone Warehouse, on which he advised.
11 October 2007