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Why thinking-by-numbers is the new way to be smart

Professor Ian Ayres, William K Townsend Professor at Yale Law School and a professor at Yale's School of Management, will mark the launch of his new book Super Crunchers: why thinking-by-numbers is the new way to be smart with a public lecture at LSE on Thursday 13 September.

Today's best and brightest organisations are analysing massive databases at lightening speed to provide greater insights into human behaviour. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, a new breed of decision makers - call them super crunchers - are calling the shots.

And they are delivering staggeringly accurate results. In this brave new world of equation versus expertise, intuition and experience are often losing out. In this lecture, Ian Ayres will talk about the benefits and risks of Super Crunching, who loses and who wins, and how Super Crunching can be used to help, not manipulate us.

Ian Ayres is an econometrician and lawyer. He is a regular commentator on public radio's Marketplace and a columnist for Forbes magazine. He is currently the editor of the Journal of Law, Economics and Organization, and has written eight books and more than a hundred articles.

Why Thinking-By-Numbers is the New Way to be Smart is on Thursday 13 September 2007 at 6.30-8pm in the Old Theatre, Old Building, LSE, Houghton Street, London WC2A. This event is free and open to all with no ticket required.


To reserve a press seat, please contact Jessica Winterstein, LSE Press Office, on 020 7107 5025 or email j.winterstein@lse.ac.uk| 

20 August 2007