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The changing face of UK entrepreneurism

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Entrepreneurs more interested in fun than money finds new LSE research

Entrepreneurism in the present day is almost unrecognisable compared to the early eighties, a new study by the London School of Economics and Shell Livewire has found.

Research by Dr Don Slater at LSE, reveals that:

  • Entrepreneurs feel more respected now than at any time during the past 25 years
  • Profit is no longer of paramount importance for entrepreneurs - indeed only 50 per cent of entrepreneurs surveyed said making money was their number one priority. Now, entrepreneurs' main motivation is to create fun and dynamic teams, cultures and lifestyles
  • Entrepreneurs' role-models are those renowned for social consciousness and style - the Innocent founders, Richard Branson and dot-com success stories are frequently mentioned as heroes of today's entrepreneurs. When asked which entrepreneur they preferred - Richard Branson or Alan Sugar - 84 per cent voted for Branson
  • Today's entrepreneurs see themselves as being mainstream - entrepreneurialism as a career is no longer especially maverick or heroic



Contact: Dan Masser or Gill Corish on 020 7260 2700 or email shellsi@bluerubicon.com| 

Press cuttings

Personnel Today
Entrepreneurs no longer primarily motivated by making profit
In the London School of Economics and Shell Livewire study, The Changing Face of UK Entrepreneurism, profit was found to no longer be of paramount importance for self-starting tycoons, more, it is the ability to create fun and dynamic teams, cultures and lifestyles that motivates them.

Sunday Telegraph
Young rich are more Yawn than yuppie (24 June)

Modern entrepreneurs are a new breed (22 June)
Entrepreneurialism is unrecognisable in its present day form when compared to its 80s image, a new study has revealed. 'I find some of these findings jaw-dropping,' said Don Slater, report author and reader of sociology at LSE.

25 June 2007