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A happy family and a nice life - LSE academic leads National Lottery dream study

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Modest and realistic dreams top the National Lottery Dream Study - the first comprehensive research into the UK's dreams and aspirations, conducted by Dr Don Slater|, reader in sociology at the London School of Economics and Political Science (LSE).

The study, which surveyed 1,500 people and did over 250 face to face interviews in 12 UK cities, found that most people dream of a happy family and a nice life rather than fame, celebrity and wealth. Over 57 per cent of people show a desire for family and friends to be happy and successful and wish for financial security and a comfortable life, compared to just six per cent who crave wealth and fame.

Dr Slater, who lead the research, said: 'Popular culture suggests that our dreams are in the main about great wealth, celebrity, power and fame. Across all phases of the research we found the opposite is true, people's dreams are generally rather modest, on the whole realistic - an extension of who they are now and how they live.'

The study was co-ordinated through Enterprise LSE|, the commercial arm of LSE.

Ends

For further information, please contact Simon Horne, publicity manager on 020 7632 5738 or the Camelot Press Office on 020 7632 5711.

Press cuttings

Evening Standard
Forget astronaut dreams, most kids just want a happy marriage (10 Sep 07)
A survey of 1,569 adults found the most common childhood dream was to be happily married with a family. It was the top choice for one in three women, and one in five of men. Don Slater, of the London School of Economics who conducted the research for the National Lottery said: 'It is positive to note that the dream for a family is powerful enough to beat the desire to be David Beckham or a Spice Girl.'
http://www.thisislondon.co.uk/news/article-23411576-details/Forget+astronaut+dreams,+most+kids+just+want+a+happy+marriage/article.do| 

Mail on Sunday
Forget astronaut dreams, most kids just want a happy marriage (9 Sep 07)
A survey of 1,569 adults found the most common childhood dream was to be happily married with a family. It was the top choice for one in three women, and one in five of men. Don Slater, of the London School of Economics who conducted the research for the National Lottery said: 'It is positive to note that the dream for a family is powerful enough to beat the desire to be David Beckham or a Spice Girl.'
http://www.dailymail.co.uk/pages/live/articles/news/|
news.html?in_article_id=480907&in_page_id=1770&ito=1490| 

15 March 2007

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