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Would you give up your mobile phone for a million pounds?

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The Carphone Warehouse today (Thursday 21 June) unveils the latest findings from Mobile Life, an on-going forum that publishes the most comprehensive research into the impact of mobile phones on our daily lives in conjunction with the London School of Economics (LSE) and Lord Philip Gould.

Findings reveal the strength of people's attachment to their mobile phones as well as how they have become integral to the practicalities of modern day life. The results of a unique ethnographic experiment depriving 24 people of their mobile phones for a week to understand how they shape our behaviour are also revealed.

Key findings:

  • One in three people would not give up their mobile phone for a million pounds or more
  • 76 per cent of people believe it is now a social requirement to have a mobile phone
  • 85 per cent of people think having a mobile phone is vital to maintaining their quality of life
  • Most young adults who took part in the ethnographic experiment felt mobile phones were not just a tool, but a critical social lifeline for feeling part of a friendship group
  • Most of 16-24 year olds would rather give up alcohol, chocolate, sex, tea or coffee than live without their mobile phone for a month

In contrast

  • One in five 16-24 year olds think having a mobile phone decreases their quality of life
  • We're a nation of coffee and tea drinkers. The majority of the those aged over 45 would rather give up sex, chocolate, alcohol and their mobile phone than their favourite hot drink

Press cuttings

Director of Finance online
Love to hate your mobile (19 July)
A recent UK survey from the London School of Economics and mobile phone retailer Carphone Warehouse revealed a staggering 92 per cent of owners declared that they could not get through a typical day without using their mobiles.

Investors Business Daily
Cell phones users are addicted (25 June)
For some, using cell phones isn't just a convenience, it's an addiction, a new study found. About 1 in 3 people aged 16-24 in Britain said they wouldn't give up the ability to own a cell phone for $2 mil, according to a study by the London School of Economics.
Source: Lexis Nexis News

Reuters
I'll give up money, sex ... but not the mobile
(22 June)
Young Britons would rather give up sex than live without their mobile phones, according to a survey. One in three people would not sacrifice their mobile phone for one million pounds or more, with women leading the way on those most likely to refuse, the survey by the Carphone Warehouse and the London School of Economics found. 

Esato News
Would you give up your mobile phone for a million pounds (22 June)

Cellular News
Would you give up your mobile phone for a million pounds? (21 June)
The UK based mobile phone retailer, Carphone Warehouse has published the latest findings from Mobile Life, an on-going research into the impact of mobile phones on our daily lives in conjunction with the London School of Economics (LSE) and Lord Philip Gould.

Telecom Paper

Crave.co.uk

21 June 2007

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