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LSE lecturer leads research into the media landscape of sub-Saharan Africa

One of the most comprehensive surveys of the media ever conducted in sub-Saharan Africa, led by LSE guest lecturer Dr Gerry Power, has been published by the BBC World Service Trust

Dr Power|, who is a guest lecturer in LSE's Department of Media and Communications and director of research and knowledge management of the BBC World Service Trust, led a team of BBC staff and 17 country researchers to survey seventeen countries in sub-Saharan Africa for the African Media Development Initiative (AMDI).

The AMDI survey provides a detailed snapshot of the media landscape and concludes that there has been a massive proliferation of media during the past five years, especially radio and print media. However, in spite of this growth, the African media sector faces many challenges. Professional, technical, ethical and management standards remain low. Insufficient training institutions, low salaries, inadequate funding and widespread control exerted by governments over the media are cited as key barriers to media development.

The study reveals a widespread consensus with respect to the media's enormous potential to contribute significantly to development and governance in Africa. Media stakeholders agree on the need for increased funding, more predictable and independent regulation of the sector, and improved coordination of resources and training by media development organisations.

For full findings and more on AMDI, see www.bbcworldservicetrust.org/amdi|


For more information, contact the BBC World Service Trust, tel: 020 7557 2462.

22 January 2007