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The future of TV will be personal

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LSE report gives valuable insights into the impact of mobility on television

Personalisation and interactivity will be the key drivers of mobile TV according to a new report commissioned by Nokia and conducted by Dr Shani Orgad, lecturer in media and communications at LSE.

Titled This Box Was Made For Walking, the report predicts that the introduction and adoption of mobile TV will ultimately give way to a more personal and private TV experience than that of traditional broadcast TV, with big implications for users, content providers and advertisers. Users will be able to receive content anytime, anywhere, choose what is most relevant to them, and even create and upload their own television content, while programme makers and advertisers will be able to tailor their offerings more specifically to the user.

According to the report, the current trend of user generated content, as seen by the phenomenal growth of You Tube, will be a key feature of mobile TV. As consumers increasingly use their mobile devices to create video content, new broadcast platforms will emerge to distribute this content to other mobile users. US TV channel, Current TV, is a good indicator of the future with 30 per cent of its programming consisting of user generated content.

Dr Orgad's report argues that the success of mobile TV will largely depend on the ability of service providers to make the content they receive relevant and specific to their interests and contexts and provide them with platforms for creating their own personal content.

In the first comprehensive study of how mobile TV is likely to transform the television viewing experience, This Box Was Made for Walking paints a picture of the future of television - revealing new consumer viewing habits, new television content, new programme formats and new ways to reach consumers through advertising.

'Mobile TV will have to build on existing channels, programmes, and ways of watching television and using the internet, but ultimately it will become more than just television on the move,' said Dr Orgad. 'Mobile TV will become a multi-media device with an emphasis on interactivity and user-generated content.'

For the full press release, click here|

To download the full report, click here| (PDF)

Ends

Contact: media enquiries: Nokia, Multimedia Communications Tel. +358 7180 38194

Press cuttings

Euro2Day, Greece
FOCUS Spain's TV, mobile operators eye mobile TV amid demand concerns (16 Feb 07)
Article refers to a report commissioned by Nokia Corp and conducted by Dr Shani Orgad, lecturer in media and communications at LSE. 

The Hindu, India
DD begins trials: Now, watch TV channels on your mobile! (5 Feb 06)
Article features research by Dr Shani Orgad for Nokia on the rise of mobile TV. 

The Press Trust of India
DD begins trials: Now, watch TV channels on your mobile! (5 Feb 06)
Article features research by Dr Shani Orgad for Nokia on the rise of mobile TV.

Teleclick.ca, Canada
Personalisation and Interactivity Key to the Future of Mobile Television
For mobile television to gain mainstream acceptance, it will need to provide a level of personalization and interactivity not offered to traditional broadcast TV, according to a recent report by London School of Economics researcher, Dr Shani Orgad.

The Independent
Why Charles Darwin offers a lesson for those hoping to survive in the media jungle
Article refers to Nokia commissioned research This Box was Made for Walking, by Dr Shani Orgad, LSE. 

Telecom TV
Mobile TV likely to feature 5 and 7 second advertising breaks
A new report commissioned by Nokia and conducted under the auspices of the prestigious and influential London School of Economics concludes that personalisation and interactivity will be the key drivers of Mobile TV.

Primedia Insight Broadcast Engineering
Report finds mobile television will usher in private, personal TV
Personalization and interactivity will be the key drivers of mobile TV, according to a new report commissioned by Nokia. The report, titled This Box was Made for Walking, written by Dr. Shani Orgad from the London School of Economics, examines the future impact of mobile television on the broadcasting and advertising industries.

vnunet.it
Il palinsesto personale guiderà il futuro Tv

Waleg.com, Tunisia
Nokia on Mobile TV Scheme
Nokia has another scheme which is the adoption of mobile TV for a wide range of handset users. This new scheme of theirs is anchored on the report and findings of s study conducted by Dr Shani Ograd from the London School of Economics.

BIOS magazine
The Future Of TV Will Be Personal 

Seeking Alpha
Nokia: 'The Future of TV Will Be Personal'
Article refers to the Nokia commissioned report This Box Was Made For Walking, by Dr Shani Orgad, lecturer in Media and Communications.

Hexus lifestyle
Nokia LSE report looks at the future of mobile TV

Techtree.com, India
Mobile TV to Get Personal in Future

Ptopnet, Canada
Nokia mobile TV report

iTWire, Australia
Nokia research on mobile TV: music to Google CEO's ears
The report, 'This Box Was Made For Walking', based on research conducted by Dr Shani Orgad at LSE: 'examines the impact of mobile TV on the advertising industry and predicts new opportunities for the industry as it is able to better target and interact with key audiences,' according to Nokia.

IT news online, India
Personalization, Interactivity to be the Key Drivers of Mobile TV

Hugin, Netherlands
The future of TV will be personal

Telecom Paper, Netherlands
Personalisation, interactivity to drive mobile TV - study 

Silicon Republic, Ireland
I want my M(obile)TV

Esato, Norway
Nokia: The future of TV will be personal

10 November 2006

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