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Interactivity: passing the buck to the audience

Hosam El Sokkari, head of BBC Arabic, will give an interactive illustrated presentation on the relationship between media professionals and their audiences on Tuesday 19 October at the London School of Economics and Political Science (LSE).

Interactivity seems to be a new buzz word in media circles. The term is often used with a good deal of technological bias. Hosam El Sokkari will explore the ever changing relationship between media professionals and their audiences, testing some of the common concepts in interactive mass communication.

The presentation will be illustrated with visuals and examples from Hosam El Sokkari's work with the BBC as well as reflecting on the media scene in the Middle East.

Hosam El Sokkari is head of BBC Arabic. He joined BBC Arabic TV as a presenter in 1994 and, following the closure of the television operation in 1996, joined the core staff that established Al Jazeera TV. In 1997, he returned to BBC Arabic Service radio and two years later established BBCArabic.com as the major news and information Arabic site on the Internet. His programme Noqtat Hewar (Point for Debate) explored new grounds as a bi-media and tri-media interactive offer.

Professor Roger Silverstone, professor of media and communications at LSE, will chair this event.

Interactivity: passing the buck to the audience is on Tuesday 19 October at 6.30pm in the Hong Kong Theatre, Clement House, LSE, Aldwych, London WC2A. This event is free and open to all with no ticket required.

Ends

To request a press seat, please contact Jessica Winterstein, LSE Press Office, on 020 7955 7060 or email j.winterstein@lse.ac.uk| 

12 October 2004

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