Wednesday 1 May, 6.30pm
Shaw Library, Old Building
Around 80 per cent of British people say TV has opened their mind to new ideas but over a third of the population (41 per cent) think media coverage fails to meet their 'curiosity demands'.
These findings, from a new study completed by The Henley Centre on behalf of the Discovery Channel, will be analysed and discussed in a panel debate at LSE on Wednesday 1 May.
The study represents a comprehensive survey of the nation's attitudes towards television viewing and the impulse of curiosity which drives media users to acquire knowledge. One in four, however, cite a 'curiosity fulfilment gap.'
Media@lse, the LSE interdepartmental programme in Media and Communications, is partnering with Discovery Networks Europe in hosting this debate on media policy and the role of media in life-long learning.
Research findings will be presented by Martin Hayward, chairman of The Henley Centre. He will be joined on the panel by
Charles Leadbeater, Demos associate and writer
David Abraham, general manager of Discovery's UK Networks
Barry Cox, chairman of the Digital Stakeholders Group and deputy chairman of Channel 4
John-David Collins, head of news, Department for Education and Skills
Anna Bradley, director of the National Consumer Council.
Chairing the event will be Professor Roger Silverstone, director of Media@lse.
Representatives of the media are welcome to attend. Please contact: Jean Morris, Media@lse, tel: 020 7955 6490, email: firstname.lastname@example.org.
For further information and detailed research findings, please contact Virginia Lee, director of corporate communications, Discovery Networks Europe, on 07887 761 024, or Jessica Winterstein, LSE Press Office, on 020 7955 7060, email email@example.com
Discovery Networks Europe (DNE) operates nine channels on twelve networks; Discovery Channel, Discovery Home & Leisure, Discovery Health, Discovery Animal Planet, Discovery Civilisation, Discovery Sci-Trek, Discovery Travel & Adventure, Discovery Kids, Discovery Wings, Discovery Channel +1, Discovery Home and Leisure +1 and Discovery Animal Planet +1.
Since launching in 1989, DNE's European subscriber base has risen to over 94 million subscribers channel by channel. Its channels are now available in 51 countries and territories across Europe, the Middle East and South Africa, customised into 20 languages, via 34 feeds. Please see www.discoveryeurope.com for more information
Media@lse, at the London School of Economics and Political Science, offers interdisciplinary graduate teaching to an international body of students through its programmes at master's level and through graduate research training for the PhD in Media and Communications.
Media@lse undertakes research at the interface between social and technological change. We critically address the key issues in the emerging digital world. Our research encompasses the local and the global, it develops theory and policy-related insights. It is committed to strengthening interdisciplinary work based upon scholarship within a number of social science disciplines and upon the development of multi-method approaches to research. We seek a better understanding of the dynamics of the media and information and communication technologies, including the internet, in ways that can be in ways that can be communicated to academic, industrial and governmental audiences.
Please see: http://www.lse.ac.uk/Depts/Media for more information.
29 April 2002