Home > News and media > News > News archive > 2002 > Promotional Practices and Political Participation


Promotional Practices and Political Participation

Friday 22 November, 2-6pm
Wolfson Theatre, Room D702, Clement House  

What is the impact of marketing, public relations and other promotional techniques has on political culture and the attitudes of the public towards electoral politics? Can the low turnaround in the 2001 General Election, for example, be attributed at least in part to public disaffection with the alleged dominance of presentation and spin? Or can promotional tools help to engage voters with the democratic process?

A half day seminar on Promotional Practices and Political Participation, organised by the London School of Economics and Political Science (LSE) and Bournemouth University, will focus on such points on Friday 22 November at LSE.

The seminar will address these issues and more, including presentations by:

  • Joy Johnson, head of media relations, London Mayor's Office: A Practitioner's View
  • Professor Ivor Gaber, Goldsmith's College: Getting the Message Across: the role of local authorities in promoting registration and voting
  • Professor Barry Richards, Bournemouth University: The Emotional Deficit in Political Communications
  • Dr Margaret Scammell, LSE: Marketing and Political Activism

The day will close with a panel and plenary discussion.

This event is open to all but there is a £5 admission free on the door.


To reserve a press seat or for more information, email Helene P.M. Johansen on h.p.johansen@lse.ac.uk|  Please note that there is a £5 admission charge on the door, but members of the press will get free entry as long as they reserve a place prior to the event and bring press accreditation.

11 November 2002